B2B Loyalty Platform Incentive Automation Platform Points Program Rewards Program Partner Portal Customer Experience Platform

Meet Engagement-Driven Customer Loyalty.

Engage with your customers by incentivising & rewarding the behaviors that drive loyalty & amazing business outputs.


Royal Canin B2B Loyalty

APEX customers love our Loyalty Platform

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Why APEX Loyalty?

Apex Loyalty Incremental Sales
apex loyalty

Drive up to 15% incremental sales & grow your channel.

Assign customer level business targets & reward them with bonus points upon achievement. 

Reward your customers' engagement with unlimited options.

Reward your customers with points for almost any action you want them to take online & offline.

From purchase points to in-store execution,  from watching a new product video to downloading a new price list.


You have unlimited options!

Loyalty Points Apex
Meet KPI-Driven Loyalty & More
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Million Apex Members

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incremental sales generated by Apex incentive automation tool

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Increase in customer retention

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Million Rewards & Experiences Delivered

Source: Total customer universe statistics

B2B Loyalty Redefined.

Meet Apex's engagement-driven loyalty platform to auto-pilot your B2B marketing & incentivisation.

With a single platform, you can instantly communicate tailored content with different segment customers, transmit your messages and have their feedback.

Our platform is equipped with the correct tools to digitize your retail execution efforts blended
with gamification & incentives.

Digitizing these tasks will save you time & money as well as improve the efficiency of your field force.

Be it an in-store KPI (first position, must-have SKU, cooler/stand placement, planogram
execution and more) or any other task you need your customers to complete, we’ve got you covered with our built-in mechanics & image recognition technology.

Execute your trade marketing campaigns digitally on our platform.

You can define segments & assign sales-based point earning mechanisms (Buy X product, Earn Y times more points etc.) for
each cluster of customer.

There is a wide range of campaign types supported with gamification, incentivisation & rewarding.

With Apex Loyalty it is super easy to train your customers about new products or services.

The more they learn, the more points they earn. Training was never this

Apex Loyalty helps you design your Rewarding strategy, provides built-in Reward catalogues powered by various retailers' digital gift cards.


Loved & Trusted

Salesforce Integration

Apex Loyalty is built on trusted & scalable Salesforce cloud.
Whether you have Salesforce in your tech stack or not, Apex can be quickly implemented as a turn-key solution.

See how APEX can work for you.​

A top-notch B2B platform designed to elevate your business to its apex.
See APEX in action.

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Apex transforms the way you engage with trade!