advocacy marketing for b2b
6 January 2021

Advocacy Marketing for B2B: Transform Customers into Brand Advocates

One crucial element to turn potential lookers into actual customers is the customer experience. Later on, this will act as…

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business continuity for B2B
23 December 2020

Ensuring Business Continuity for B2B eCommerce at Rough Times

As we have covered in our previous posts, 2020 has been quite a challenge for everyone. B2Bs suffered a great…

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Post-Covid Loyalty Concepts
16 December 2020

Post-Covid Loyalty Concepts

As we have briefly touched upon in our most recent post, COVID-19 has introduced some unprecedented challenges to businesses on…

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Top B2B Loyalty Trends for 2021
9 December 2020

Top B2B Loyalty Trends for 2021, from Apex Loyalty Lens

With the introduction of new technologies and channels, consumers can find what they are looking for effectively. This notion brought…

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What is Next For Customer Loyalty Programs?
12 November 2020

What is Next for Customer Loyalty Programs?

The modern consumer today seeks more than a product or service. In fact, they look for different types of bonds…

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Customer Retention vs Customer Loyalty
20 October 2020

Customer Retention vs Customer Loyalty

The very beginning of a customer's loyalty for a brand, you could think, happens through the first purchase. This might…

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7 Features of a Successful Reward Program in B2B Loyalty
30 September 2020

7 Features of a Successful Reward Program in B2B Loyalty

A successful reward program is an integral part of a successful B2B channel. When we are talking about the benefits…

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Why is Brand Loyalty so Important in B2B Marketing?
22 September 2020

Why is Brand Loyalty so Important in B2B Marketing?

Today the competition is increasingly fierce in service industries. Brands have long noticed the importance of creating a competitive advantage…

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5 Ways to Improve Channel Behaviors
11 September 2020

5 Ways to Improve Channel Behaviors

Research on online marketing generally focuses on the behavior of general buyers. However, with the rapid growth of eCommerce and…

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Marketing Problems and Solutions in B2B
4 September 2020

Some Marketing Problems and Solutions in B2B

Most B2B companies deal with their channel relationship management with a different mindset than they'd do in the B2C sense.…

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