Advocacy Marketing for B2B: Transform Customers into Brand Advocates
One crucial element to turn potential lookers into actual customers is the customer experience. Later on, this will act as…
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Ensuring Business Continuity for B2B eCommerce at Rough Times
As we have covered in our previous posts, 2020 has been quite a challenge for everyone. B2Bs suffered a great…
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Post-Covid Loyalty Concepts
As we have briefly touched upon in our most recent post, COVID-19 has introduced some unprecedented challenges to businesses on…
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Top B2B Loyalty Trends for 2021, from Apex Loyalty Lens
With the introduction of new technologies and channels, consumers can find what they are looking for effectively. This notion brought…
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What is Next for Customer Loyalty Programs?
The modern consumer today seeks more than a product or service. In fact, they look for different types of bonds…
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Customer Retention vs Customer Loyalty
The very beginning of a customer's loyalty for a brand, you could think, happens through the first purchase. This might…
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7 Features of a Successful Reward Program in B2B Loyalty
A successful reward program is an integral part of a successful B2B channel. When we are talking about the benefits…
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Why is Brand Loyalty so Important in B2B Marketing?
Today the competition is increasingly fierce in service industries. Brands have long noticed the importance of creating a competitive advantage…
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5 Ways to Improve Channel Behaviors
Research on online marketing generally focuses on the behavior of general buyers. However, with the rapid growth of eCommerce and…
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Some Marketing Problems and Solutions in B2B
Most B2B companies deal with their channel relationship management with a different mindset than they'd do in the B2C sense.…
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