Privacy Policy

Effective Date: Oct 1, 2022

Apex Loyalty (“we,” “us,” “our”) respects your privacy since we are aware that our users (“you,” “your”) are concerned about how your personal information is handled and shared. This privacy statement explains how Apex Loyalty, a company that offers a platform for loyalty incentives, gathers and manages the personal data you give us on ApexLoyalty.com. You acknowledge that you accept the practices and policies outlined in this Privacy Policy by visiting or using the Website or loyalty rewards platform services (referred to collectively as “Website” or “Services”) in any way. You also consent to our collection, use, and sharing of your information at this time.

What does this privacy policy cover?

This privacy statement explains how we handle any personally identifiable data (“Personal Information”) that we learn about you when you visit or use our website or services.

We do not intentionally seek personal information from or collect personal information from anybody under 13 or enable such individuals to register for our services. Underage users cannot submit personal data to us or through the Services.

Whose information does Apex Loyalty collect?

On its website and loyalty applications, Apex Loyalty collects numerous kinds of Personal Information. Customers of a client who use their loyalty program’s services may provide Personal Information to Apex Loyalty. A client’s administrative users who oversee the loyalty program may also provide Personal Information.

An anonymised user token and no personal information may be used to identify End-Customers in the Apex Loyalty loyalty program.

What information does Apex Loyalty collect? 

We gather various types of Personal Information from our users, as explained more fully below. We may use Personal Information to personalise and improve the Services, to allow our users to set up a user account and profile, to contact users, to fulfil your requests for the Services, to analyse how users utilise the Website, and as otherwise outlined in this Privacy Policy. We collect the following types of information:

INFORMATION PROVIDED TO US

Information is provided to us by users using our website or our loyalty application. It may include name, email address, phone number, company name, postal address, social media handles, and other personal information.

INFORMATION COLLECTED AUTOMATICALLY

We automatically receive and log information from your browser whenever you use our website, including your IP address, “cookie” information, and the page you requested. “Cookies” are unique identifiers that we transmit to your computer or mobile device to let us recognise your browser or device and keep track of the frequency and timing of your visits to the various pages of our website. You can modify the settings on your browser or mobile device to prevent or restrict the acceptance of cookies by your computer or device, but doing so may prevent you from using some of the features of our website. When you click on a link to a third-party website, that website may also send cookies to your computer.

Our servers automatically log information that your browser transmits whenever you visit a website (“Log Data”) when you access the Website. Log Data may contain details about your computer’s IP address, browser type, the website you were visiting before arriving at our website, the pages of our website you visited and how long you spent on each, the information you searched for on our website, the access times and dates, and other statistics. We use this data to understand better how people use the Website and the Services, to administer the technical aspects of the Website, to make it more functional and user-friendly, and to better cater to the needs of our visitors.

We may also track and collect usage information on the website, such as the number of visits, page URLs and other visitor tracking information. We may also use technologies such as cookies, beacons, scripts and tags. These technologies analyse trends, administer the website, track users’ movements around the site, and gather demographic information.

Where do we store your personal information? 

We store your personal information in the United States. If you are located outside the United States, the information we collect from you may be transferred to, stored and processed at a destination in the United States. By submitting data, you agree to this transfer, storing or processing. We will take all steps to ensure your information is treated securely.

Will Apex Loyalty share any of the personal information it receives?

We neither rent nor sell your Personal Information in a personally identifiable form to anyone. We share such Personal Information in personally identifiable form with third parties as described below.

TRUSTED THIRD PARTIES

We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide the Services to you. Unless we tell you differently, such third parties do not have any right to use the Personal Information we share with them beyond what is necessary to assist us.

BUSINESS TRANSFERS

We may choose to buy or sell assets. In these types of transactions, customer information is typically one of the transferred business assets. Also, if we (or substantially all of our assets) are acquired or go out of business, enter bankruptcy, or go through some other change of control, Personal Information would be one of the assets transferred to or acquired by a third party. You will be notified via email and a prominent notice on our Website of any change in ownership or uses of your personal information and any choices you may have regarding your personal information.

PROTECTION OF APEX LOYALTY AND OTHERS

We reserve the right to access, read, preserve, and disclose any information that we reasonably believe is necessary to comply with law or court order; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Apex Loyalty, our employees, our users, or others. This includes exchanging information for fraud protection and credit risk reduction with other companies and organisations. We also may be required to disclose an individual’s Personal Information in response to a lawful request by public authorities to meet national security or law enforcement requirements.

WITH YOUR CONSENT

Except as set forth above, you will be notified when your Personal Information may be shared with third parties, and you will be able to prevent the sharing of this information.

Is the personal information secure? 

We take utmost care to protect the privacy of your account and other Personal Information we hold in our records. The protection of user data is a high priority for us.

When you enter your information on our site, we encrypt the transmission of that information using transport layer security (TLS).
However, we cannot guarantee complete security. The transmission of information via the Internet is only partially secure. Unauthorised entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

What personal information can I access? 

Through your account settings, you may access and, in some cases, edit or delete the following information you’ve provided to us:

• Name and Password
• Company Name
• Website URL
• Email address
• Phone Number
• Purchase data, including products purchased, prices, quantity, store name, purchase location
• Social Media profile info
• Address
• City
• State
• Region
• Country
• User tags to identify users
• Time zone

The information you can view, update, and delete may change due to modifications to the Website or Services. If you have any questions about viewing or editing information we have on file about you, please contact us at [email protected]. We will respond to your request to access within 30 days. Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of Personal Information we share with our affiliates and third parties for marketing purposes and providing contact information for such affiliates and third parties. If you are a California resident and would like a copy of this notice, please submit a written request to: [email protected]

What choices do I have? 

• You can always opt not to disclose information to us, but remember that some information may be needed to register with us or take advantage of some of our special features.
• You can add, update, or delete information by simply sending an email to [email protected]. When you update information, however, we may maintain a copy of the unrevised information in our records. We will retain your data for as long as your account is active or as needed to provide services.
• You may request the deletion of your account by contacting us at [email protected]. Please note that some information may remain in our private records after you delete such information from your account. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements but barring legal requirements; we will delete your statement within 90 days. We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally.

Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a European Economic Area (EEA) resident, you have certain data protection rights. Apex Loyalty aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

• The right to access, update, or delete the information we have on you. You can access, update or request the deletion of your Personal Data directly within your account settings section. If you cannot perform these actions yourself, please contact us to assist you.
• The right of rectification. You have the right to have your information rectified if that information needs to be more accurate or complete.
• The right to object. You have the right to object to our processing of your Personal Data.
• The right of restriction. You have the right to request that we restrict the processing of your personal information.
• The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
• The right to withdraw consent. You also have the right to withdraw your consent when Apex Loyalty relies on your support to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

TRANSFER OF YOUR DATA UNDER GDPR

Suppose Apex Loyalty receives your data from the data controller residing in the European Economic Area (“EEA”), United Kingdom, or Switzerland. In that case, it may process such data on its servers in the United States. These data transfers are covered by a Data Processing Addendum (“DPA”) that includes all Standard Contractual Clauses approved by the European Commission on June 4, 2021, to ensure GDPR compliance in case of Data being transferred from a Controller-Processor from the European Economic Area, United Kingdom or Switzerland to the United States.

Changes to this privacy policy

We may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. Suppose we make material changes in how we use Personal Information. In that case, we will notify you by posting an announcement on our Website or emailing you before the change becomes effective. You are bound by any changes to the Privacy Policy when you use the Website after such changes have been first posted.

How to contact us

It is easy to contact Apex Loyalty. We provide annual training to our employees in collecting, processing, and disseminating customer information. In addition, Apex Loyalty’s internal policies and procedures provide for disciplinary action if our employees fail to follow this statement. We periodically self-assess and review these internal policies and procedures.

DATA PROTECTION OFFICER (“DPO”)

Apex Loyalty is headquartered in Palo Alto, California, in the United States. If you are a resident of the EU and have questions about the collection of your personal information, our DPO can assist you. You may contact our DPO at:

1. Email: [email protected]
2. Postal Mail: Apex Loyalty, Inc., 1390 Market St #200, San Francisco, CA 94102, USA

APEX LOYALTY’S COMPLIANCE TEAM AND DISPUTE RESOLUTION

In compliance with the Principles, Apex Loyalty commits to resolving any complaints about your privacy and our collection, use, or disclosure of your personal information. If you have any inquiries or complaints regarding this statement, you should first contact Apex Loyalty at:

1. Email:  [email protected]
2. Postal mail: Apex Loyalty, Inc., 1390 Market St #200, San Francisco, CA 94102, USA