Customer Retention vs Customer Loyalty
20 October 2020

Customer Retention vs Customer Loyalty

The very beginning of a customer's loyalty for a brand, you could think, happens through the first purchase. This might…

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B2B Loyalty Program for Retail Sector
13 October 2020

B2B Loyalty Program for Retail Sector

The retail industry has been long existing. The simplest transaction or exchange of goods could count as retail in the…

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How to Eork Your Loyalty Program During Covid-19
7 October 2020

How to Work Your Loyalty Program During Covid-19?

We are in times of uncertainty like we have never experienced before. The Covid-19 pandemic and the "new normal" as…

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7 Features of a Successful Reward Program in B2B Loyalty
30 September 2020

7 Features of a Successful Reward Program in B2B Loyalty

A successful reward program is an integral part of a successful B2B channel. When we are talking about the benefits…

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Why is Brand Loyalty so Important in B2B Marketing?
22 September 2020

Why is Brand Loyalty so Important in B2B Marketing?

Today the competition is increasingly fierce in service industries. Brands have long noticed the importance of creating a competitive advantage…

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5 Ways to Improve Channel Behaviors
11 September 2020

5 Ways to Improve Channel Behaviors

Research on online marketing generally focuses on the behavior of general buyers. However, with the rapid growth of eCommerce and…

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Marketing Problems and Solutions in B2B
4 September 2020

Some Marketing Problems and Solutions in B2B

Most B2B companies deal with their channel relationship management with a different mindset than they'd do in the B2C sense.…

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What Should Not be Done About Customer Incentives?
21 August 2020

What Should Not be Done About Customer Incentives?

Customer incentives are powerful tactics with planned purposes in numerous business fields. Incentive marketing is commonly defined as the use…

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Real-Time Interaction Management for Business
14 August 2020

Real-Time Interaction Management for Business

Today no business or industry can stay out of the “personalization” phenomenon and still thrive in solely conventional ways. Brands…

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How Can You Strengthen Your Dealer Channels?
12 August 2020

How Can You Strengthen Your Dealer Channels?

A multi-channel embodies many conflicts, and the biggest impact is in the channel management area. In the B2B setting, the…

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