Success Stories - Apex Loyalty

Suntory Global Spirits: Gamified Sales Engagement & Perfect Store Execution

Apex Loyalty — Fri, 22 Aug 2025 16:40:14 +0000

Apex Loyalty PRESENTS

Suntory Global Spirits:
Sales Team Loyalty in Action

About Suntory Global Spirits

Suntory Global Spirits is a world leader in premium spirits, inspiring the brilliance of life through exceptional consumer experiences. Its world-class portfolio spans renowned bourbon brands such as Jim Beam®, Maker’s Mark®, iconic Japanese whiskies including Yamazaki®, Hakushu®, Hibiki®, and Toki; and leading Scotch brands such as Teacher’s and Bowmore®.

The company also produces celebrated tequila brands like Tres Generaciones® as well as Roku and Sipsmith® gin, Canadian Club® whisky, and category-leading ready-to-drink cocktails such as -196 and On The Rocks Premium Cocktails.

Headquartered in New York City and employing approximately 6,000 people across more than 30 countries, Suntory Global Spirits is guided by its “Growing for Good” philosophy and its Proof Positive sustainability strategy, committing to positive environmental impact, community engagement, and responsible drinking education.

Challenge: Driving Sales Team Engagement and Perfect Store Execution in the USA

With a vast and diverse portfolio of premium spirits and an ambition to elevate brand presence at every consumer touchpoint, Suntory Global Spirits sought to transform how its U.S. sales teams engage with the market. Prior to the platform launch, the company faced several challenges:

Inconsistent field execution: Variability in shelf and display compliance across outlets impacted brand visibility and consumer experience.
Slow, fragmented feedback loops: Manual reporting processes made it difficult to capture and act on store-level insights quickly.
Limited real-time performance tracking: Sales teams lacked immediate visibility into execution quality and competitive positioning at the shelf.
Engagement gaps: Traditional performance management tools were not driving the level of motivation and accountability needed to consistently deliver “Perfect Store” standards.

Suntory set out to build a gamified, mobile-first engagement platform that could energize its U.S. sales teams, deliver real-time market intelligence, and create a scalable foundation for potential global rollout.

Solution: Digital GEMBA App

Suntory Global Spirits Sales Team Engagement & Field Execution Platform powered by Apex Loyalty

Overview: The new platform is designed to empower sales teams with real-time insights, gamified engagement, and AI-powered image recognition tools. Accessible via mobile app, it combines in-store data capture, performance tracking, gamification, survey execution and incentives into a single seamless solution.

Key Features & Capabilities:
1. Gemba Approach: Embracing the Japanese business principle of “Gemba” – going directly to the source – the platform ensures that data and insights come directly from the field, enabling quick decision-making and continuous improvement leveraging market insight.

2. Gamification & Leaderboards: Sales team members earn points for completing field activities such as shelf audits, promotional compliance checks, and competitive intelligence gathering. Leaderboards drive healthy competition, while badges and milestones recognize top performers.

3. Surveys & Feedback Loops: Built-in surveys capture qualitative feedback from the field, providing marketing and category teams with direct, real-world insights into brand visibility, promotions, pricing and consumer behavior.

4. Perfect Store KPI Tracking: The platform embeds Suntory’s “Perfect Store” execution standards, measuring performance in real time and rewarding teams for achieving compliance across product placement, display quality, and promotional activation.

5. AI Shelf & Display Recognition: Sales teams capture shelf, display, backbar, menu photos in-store, (key accounts, outlets, restaurants, cafes, pubs etc). Leveraging AI image recognition technology, the digital GEMBA app instantly processes these images to deliver SKU-level insights, identify compliance gaps, and provide actionable recommendations.

Results for Suntory Global Spirits

While still in its early U.S. rollout, the platform is already driving stronger sales team engagement through gamification, training, and leaderboards, while AI-powered image recognition and real-time KPI tracking enable faster decision-making and immediate corrective action.

By embedding Perfect Store standards into daily activities, shelf compliance and brand visibility are expected to improve significantly, supported by richer market insights from Gemba activities.

Designed for scalability, the solution also lays the foundation for a future global expansion, ensuring consistent, high-quality execution across all markets.

By blending advanced technology, the Gemba mindset, and gamified engagement, Suntory Global Spirits is redefining how sales teams connect with the market — ensuring every store visit counts, every display delivers, and every brand moment shines.

See how APEX can work for you.

A top-notch B2B platform designed to elevate your business to its apex.
See APEX DXP in action.

The post Suntory Global Spirits: Gamified Sales Engagement & Perfect Store Execution appeared first on Apex Loyalty.

Haleon Loyalty Program

Data Roible — Fri, 30 May 2025 21:26:01 +0000

Apex Loyalty PRESENTS

Haleon Loyalty Program

About Haleon

Haleon (GSK Consumer Healthcare Business) is a world-leading consumer health company with a clear purpose to deliver better everyday health with humanity. Leading brands like Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren are built on science, innovation and human understanding and are trusted by millions of consumers globally.

Haleon is positioned to play a vital role for people all around the world, in a sector that is growing and more relevant than ever.

Challenge

B2B Digital Transformation for Haleon : A Loyalty Powered eB2B Solution

Due to Haleon’s huge customer universe, direct physical coverage is inefficient & very costly. Effective engagement & loyalty between customers and the company, is a success driving factor. eB2B (Digital commerce solutions) are increasing ease of doing business exponentially for both buyers and sellers.

Haleon wanted to create a gamified & engagement driven eB2B (online ordering) platform that enables the customers to engage on commercial and educational level. This solution would also drive the digital transformation within their route-to-market (distribution network) and among customers, primarily pharmacies to address several key business objectives.

These included improving their understanding of the customers (pharmacies), launching B2B online ordering (eB2B) initiatives, streamlining field operations for merchandise kit distribution, fostering stronger pharmacy engagement & loyalty with the brand, and supporting the transformation of in-store execution activities (Perfect Store) in pharmacies.

Core Requirements of the eB2B Program:

A Loyalty Powered eB2B Platform: The solution had to offer next-generation capabilities in Customer Engagement/B2B Loyalty domain and B2B online ordering/E-commerce space, accessible via both Web and Mobile applications. This demanded a deep loyalty expertise to craft a tailored experience for B2B users (distributors, wholesalers and pharmacies).
Multi-Layered Profiling (Wholesalers, Pharmacies, Sales Team): The platform had to house a multi-layered profile structure to enable capturing orders from wholesalers, pharmacies and also the sales team creating orders on behalf of pharmacies and wholesalers pending approval.
Multi-Tenancy (Country) Capability: To accommodate Haleon’s broad geographic footprint, the solution needed to support 15+ countries per region from a single platform (backend), handling various end markets without compromising local regulations, taxation, route-to-market differences and language options.

Complex Business Process Engineering Capabilities: The vendor was required to have strong technical acumen and a comprehensive understanding of diverse go-to-market strategies. This was essential to integrate different business flows across multiple regions into a cohesive solution.
Strong Gamification & Loyalty Aspects: In order to drive adoption and incentive users to use the new online ordering platform, the solution needed to address deep gamification, loyaltyi incentivization and rewarding aspects in a unified solution.
Perfect Store Execution: Haleon wanted to digitize & incentivize the in-store brand/product placement guidelines on the platform. The users would be able to upload shelf photos showing their product/brands stands & displays to comply with guidelines & earn points.

Solution

Pharma Connect powered by Apex Loyalty for pharmacy engagement, training & gamification

PharmaConnect is designed to reward pharmacies for their business performance (placing orders online) and platform interactions, offering a dynamic, multi-faceted loyalty program that enhances pharmacy success. The solution is being rolled out at the moment to new regions and countries like UAE, Saudi Arabia and Greece and many more.

Earn Points for Online Orders & Perfect Store Execution: Pharmacies can earn points for purchasing Haleon products online and for meeting in-store execution KPIs like “Shelfie” displays/stands, incentivizing both business purchases and merchandising excellence. They redeem their points at Reward catalogue that includes Haleon products & merchandising kits for their stores.
Engage to Earn More (Non-transactional activities): In addition to earning points through transactions, pharmacies can increase their points by engaging with the platform in various ways. Logging in regularly, watching educational videos, completing surveys, and even participating in games all contribute to point accumulation.
Learning Hub: Our Learning Hub offers a wealth of resources to help pharmacies grow their OTC (Over the Counter) business. From gaining insights into shopper behavior to learning advanced merchandising strategies, users can continuously develop their skills while earning points. These points can be redeemed for essential merchandising materials to help create "Perfect Stores."

Apex B2B Commerce / Digital Ordering : Modern Commerce For the Channel Partners

PharmaConnect’s Digital Ordering platform offers a seamless, user-friendly commerce solution that combines ease of use with powerful B2B features:

B2C-like Shopping Experience: Designed to feel like a modern B2C platform with it’s UI/UX, PharmaConnect offers real-time pricing, personalized catalog, personalized promotions, and cart-splitting features, making it super easy for pharmacies to order products to Distributors and Wholesalers.
Next Generation Capabilities: Besides standart online ordering capabilities, Apex offers intelligent features like “Suggested Cart”, “Suggested SKU”, “One Click Re-Ordering”, “Favorites” and many more.
Exclusive Online-Only Incentives: The platform incorporates traditional trade marketing promotions alongside exclusive online-only incentives, providing even more reasons for stores to engage with this next-generation tool.
Loyalty & Incentivization: With personalized promotions/purchase targets to generate incremental business, contract-level discounts, and the ability to earn points from online orders, stores enjoy a streamlined shopping experience that rewards ordering & engagement in a single solution.

Results

PharmaConnect combines reward incentives with an intuitive shopping experience, helping stores increase loyalty, optimize in-store performance, and grow their business. Whether through online ordering, learning, or interacting with the platform, stores can unlock new opportunities for success and improve their businesses.

Let’s design a loyalty program tailored to your business goals—delivering measurable commercial impact and enabling self-service digital ordering for your B2B customers.

The post Haleon Loyalty Program appeared first on Apex Loyalty.

Hydrafacial Loyalty Program

Apex Loyalty — Wed, 11 Sep 2024 11:04:29 +0000

Apex Loyalty PRESENTS

Hydrafacial Loyalty Program

About Hydrafacial

Hydrafacial is a global category-creating company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies and self-confidence. Their brands are pioneers: Hydrafacial in hydradermabrasion, SkinStylus in microneedling, and Keravive in scalp health. Together, with their powerful global community of estheticians, partners and consumers, they are personalizing skin health for all ages, genders, skin tones, and skin types. They are committed to being ever more mindful in how they conduct business to positively impact our communities and the planet.

Challenge for Hydrafacial

Hydrafacial, a leading name in the skincare industry, sought to revamp its existing B2B loyalty program & build a new consumer loyalty app to better serve its partners & consumers globally. The primary goals were to launch a global consumer loyalty & gamification app to engage with their consumers, strengthen their dominance in the skincare market as well as growing the partner base & improving the retention with their network of providers. To achieve this, they required a proven & scalable Salesforce solution that could integrate seamlessly with their existing Salesforce CRM, B2B E-commerce platform & ERP to handle the requirements of their B2B and B2C business models. Requirements to deploy this program were as follows;

Salesforce App: The solution needed to be built on the powerful Salesforce technology in order to be installed onto HydraFacial’s existing Salesforce CRM to easy access & manipulate data.
Headless (API-Driven) Architecture: Hydrafacial's existing loyalty platform required a powerful loyalty engine to maximize its potential. A headless solution was necessary to ensure the platform could handle all the heavy backend work in collaboration with in-house developed mobile application, allowing for greater flexibility and faster adaptation to new business needs.
Refined Business Capabilities: Given the complexity of Hydrafacial's business model, the vendor needed to possess deep domain expertise. The team & solution had to be tailored to meet specific business requirements, enabling Hydrafacial to achieve its objectives and elevate its service offerings.
An All-Round Solution To Power B2B & B2C Requirements: Due to their nature, the capabilities required to execute successful loyalty programs for B2B and B2C is different. The platform needed to house an advanced loyalty-engine & function set to support both programs with ease.

Solution
Hydrafacial My Beauty Health App: Elevating the Beauty Experience

Overview: The Hydrafacial My Beauty Health App is an innovative program meticulously crafted to reward both beauty centers and their clients for a wide range of activities. Designed with the user experience at its core, the app enhances customer engagement by offering personalized rewards that drive loyalty and satisfaction.

How It Works: Members are rewarded for various interactions, from downloading the app, to taking a skincare quiz and having treatments. These activities accumulate points, which can be redeemed for discounts on future services, or unlock badges as customers reach new milestones.

Key features of the Hydrafacial My Beauty Health App are:

1. Activity-Based Rewards:

2. Achievement Badges: The app’s point-based target module allows users to unlock exclusive badges as they reach different levels of accomplishment. This feature not only rewards regular treatments but also encourages customers to explore and achieve new milestones.

3. Learn & Glow Module: Hydrafacial’s training feature, "Learn & Glow," provides members with personalized skin health recommendations. This module empowers users to make informed decisions about their skincare routine, enhancing their overall experience with the brand.

4. Seamless Point Redemption: Users can easily redeem their accumulated points for discounts on their next treatment. This seamless process ensures that rewards are both accessible and valuable, further strengthening customer loyalty.

Results for Hydrafacial

The Hydrafacial My Beauty Health App is more than just a rewards program—it’s a comprehensive, personalized beauty experience. By fostering deeper connections between beauty centers and their clients, the app not only enhances customer satisfaction but also drives business growth.

See how APEX can work for you.

A top-notch B2B platform designed to elevate your business to its apex.
See APEX DXP in action.

The post Hydrafacial Loyalty Program appeared first on Apex Loyalty.

Royal Canin B2B2C Loyalty Program

Apex Loyalty — Fri, 29 Mar 2024 10:31:54 +0000

Apex Loyalty PRESENTS

Royal Canin UP Loyalty Program
B2B2C Ecommerce, Loyalty, CRM Solution

About Royal Canin

Royal Canin, a renowned French producer and worldwide distributor of cat and dog nutrition, operates as a subsidiary under Mars, Incorporated. Founded by French veterinarian Jean Cathary, the company conducts extensive research into the distinctive dietary requirements of dogs and cats. Cathary’s inspiration stemmed from his successful treatment of various skin and coat ailments in pets, achieved by feeding them a specially formulated cereal-based diet he crafted in his garage. This experience led him to recognize the paramount importance of nutrition in maintaining pets’ overall health.

Challenge For Royal Canin

Royal Canin needed a B2B2C platform to digitally transform & incentivize their channel partners (petshops & breeders) via gamification & rewards. The solution also needed to address the collection of pet owner (consumer) data via channel partners to enable direct-to-consumer marketing with personalized promotions & campaigns. Requirements for this B2B2C solution were as follows;

A B2B2C solution: Solution needed to cover customer engagement, gamification, loyalty mechanics, personalized communication, campaign management, incentive automation capabilities for petshops & breeders (B2B channel partners), data collection & marketing capabilities for pet owners (B2C consumers)
A single platform to serve different customer profiles & different business flows: The platform needed to be capable of offering different functionality, content, engagement tools & loyalty mechanics for pet shops, breeders & and pet owners.
Api-Driven: The platform is needed to connect to RC systems to exchange data.
A built-in marketing tool: Solution needed to segmentize collected pet owner data based on 100’s criteria, create different customer journeys & send personalized emails / SMSs to different segments of pet owners.

Solutions for Royal Canin

“Royal Canin UP” is a B2B2C customer engagement, loyalty, CRM and marketing platform designed to transform the way RC deals with the channel trade (petshops, vets & breeders) customers & also enable direct-to-consumer marketing to consumers (pet owners).

B2b2c Loyalty Platform for Petshops: Solution needed to cover customer engagement, gamification, loyalty mechanics, personalized communication, campaign management, incentive automation capabilities for petshops & breeders (B2B channel partners), data collection & marketing capabilities for pet owners (B2C consumers)

Loyalty Platform for Breeders: This module rewards the breeders based on their business relations and platform interactions. Breeders make pet owners members of the loyalty program in exchange for a discount voucher on an e-commerce website. The pet owners earn different privileges and discounts according to their contribution and segment.

Royal Canin category began to collect precise pet & pet owner data that resulted in the enablement of direct-to-consumer marketing & mid-term consumer loyalty.

CRM & Marketing Platform for Pet Owners: A built-in marketing tool: Solution needed to segmentise collected pet owner data based on 100’s of criteria, create different customer journeys & send personalized emails / SMS’s to different segments of pet owners.

+ 0 %

incremental sales generated by Apex incentive automation tool

+ 0 %

increase in customer retention

Results for Royal Canin

Thanks to the platform's advanced targeting and incentivization capabilities tailored to different segments & stores, the pet shop category achieved a significant return on investment (ROI) of +11% incremental sales.

Hear From Our Customers

“Apex Loyalty is a loyalty expert, offering many proven solutions for customer engagement, retention, loyalty, incentivization, and reward. To date, they've added great value to our business with their domain expertise & technical capabilities. Apex positively differentiates itself by offering personalized solutions tailored to the needs of companies.”

Koray Ramis

Royal Canin, Head of Brands D2C

See how APEX can work for you.

A top-notch B2B platform designed to elevate your business to its apex.
See APEX DXP in action.

The post Royal Canin B2B2C Loyalty Program appeared first on Apex Loyalty.

Efes Pilsen ABinBev B2B Loyalty Program

Apex Loyalty — Tue, 05 Dec 2023 13:26:59 +0000

APEX PRESENTS

Efes Pilsen
B2B Loyalty Program

About Efes Pilsen

Europe's 5th Largest Brand In Terms Of Production Volume

Anadolu Efes started its journey in 1969. Becoming the market leader shortly, Anadolu Efes contributed to the development of the market by cultivating the beer culture in Türkiye.

With its strong vision, Anadolu Efes introduced many “firsts” to the consumers and became the largest brewer in Türkiye shortly. The company took an important step by expanding abroad in the 1990s. Regarding the international operations, Anadolu Efes took another important step aimed at commercial sustainability in the global market in 2012 and formed a strategic alliance with SABMiller Plc (“SABMiller”). In 2016, following the acquisition of SABMiller by Anheuser-Busch InBev (“AB InBev”), the world’s largest brewer, AB InBev became the holder of a 24% stake in Anadolu Efes.

Anadolu Efes, which has gained fame as the 5th largest beer company in Europe and the 9th largest beer company globally, obtains most of its sales revenues from abroad. It serves more than 770 million population worldwide with its beer and soft drink brands.

Challenge

In light of the sector's dynamics, Efes recognized the pivotal role of loyalty points, particularly in traditional trade liqueur stores. The primary objective was to fortify communication channels with sales points, positioning retailers as Brand Ambassadors capable of efficiently promoting products to end consumers. To achieve this goal, Efes identified key components for their business strategy:

Centralized B2B Platform: Implement a solution consolidating campaign management, incentivization & sales enablement mechanisms, and point engine within a single organizational framework.
Segmented Education, Communication & Incentivisation Platform: Establish an advanced education and communication platform featuring diverse campaign mechanisms tailored to different segments of audiences.
Reward Program: Integrate a comprehensive reward program within the platform, encompassing a built-in reward catalog. This program should cover everything from reward procurement to delivery and include Call Center service support.

Solution
Efesliyiz.biz Loyalty Platform

The Efesliyiz.Biz Customer Engagement & Loyalty platform is designed to reward the retail channel, distributors, wholesalers and sales teams based on their business relationships, sales generation, perfect store execution and platform interactions.

The platform aims to create a robust ecosystem that strengthens the bond with the point of sales and fosters collaboration and competition, driving increased engagement and brand advocacy within the retail channel.

Key features are;

Point-based Incentives: Retailers earn points for purchasing Efes Pilsen products regularly and participate in store-based campaigns.
Learn&Earn Education Module: Users access up-to-date information about all products and company news, earning points through an interactive education module.
Games Module: Foster healthy competition and increase platform engagement through interactive games, encouraging participants to spend more time on the platform.
Reward Redemption: Enable users to redeem their accumulated points for tangible rewards and digital vouchers from leading retailers.
ABinBev Anadolu Efes needed to gain knowledge and platform availability in the digital transformation of channel trade, low digital engagement rates, and lack of store-based business target capability & incentivization.

Apex Loyalty Platform for Efes Pilsen

See how APEX can work for you.

A top-notch B2B platform designed to elevate your business to its apex.
See APEX DXP in action.

The post Efes Pilsen ABinBev B2B Loyalty Program appeared first on Apex Loyalty.

How did PepsiCo drive B2B Digital Transformation with “PepsiConnect”?

Apex Loyalty — Thu, 27 Oct 2022 14:02:15 +0000

Apex Loyalty PRESENTS

PepsiConnect
B2B Customer Engagement & Digital Ordering Platform

Apex Loyalty PRESENTS

PepsiConnect B2B Customer Engagement & Digital Ordering Platform

6 Countries in Europe

Spain, Portugal, Romania, Russia, Ukraine, Turkey

500K+ Retail Stores

ACROSS CUSTOMER ENGAGEMENT (CE) & DIGITAL ORDERING (DO) PROGRAMS

Deployed In 5 months

WITH SCALED AGILE METHODOLOGY

Download your PDF copy

Prefer offline reading? Submit your details to get the case study as a downloadable PDF.

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About PepsiCo

Global Leader in Convenient Foods and Beverages

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.

PepsiCo generated $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.

PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Challenge

PepsiCo Europe (ESSA) sector knew they needed to transform their approach to "Traditional Trade." PepsiCo required a state-of-the-art B2B solution that could quickly adapt to PepsiCo's sophisticated business models, offer a simple yet capable customer experience to help traditional trade stores engage with the brand, drive loyalty, and get incentivized & rewarded. Stores would also be able to place product orders online. Requirements to deploy this B2B program were as follows;

Unified B2B Platform: The Solution had to offer next-generation "Customer Engagement/B2B Loyalty" capabilities and "E-commerce" capabilities as Web & Mobile apps. Deep CPG domain expertise was required.
Scalable: The platform had to serve 6-10 countries from a single platform without any scalability issues
Sophisticated Business Logics: The vendor needed to have deep domain expertise & technical capability to comprehend & incorporate different go-to-market flows into a single solution for various end markets.
API Readiness: The platform had to easily handle tens of different interfaces & process millions of records daily via APIs.

Challenge

Unified B2B Platform: The Solution had to offer next-generation "Customer Engagement/B2B Loyalty" capabilities and "E-commerce" capabilities as Web & Mobile apps. Deep CPG domain expertise was required.
Scalable: The platform had to serve 6-10 countries from a single platform without any scalability issues
Sophisticated Business Logics: The vendor needed to have deep domain expertise & technical capability to comprehend & incorporate different go-to-market flows into a single solution for various end markets.
API Readiness: The platform had to easily handle tens of different interfaces & process millions of records daily via APIs.

Solution
PepsiConnect Powered by Apex Loyalty

Apex Customer Engagement (CE)

PepsiConnect rewards the traditional trade stores based on their business purchases & online platform interactions.

Stores can earn points for purchasing PepsiCo products & meeting store-based sales targets & in-store execution (Perfect Store) KPIs.

Besides business points, stores can engage with the platform and earn points from activities like logins, videos, surveys, documents, games, and more.

They can redeem their points on digital coupons/vouchers of leading online retailers & also as discounts on their next online orders.

Apex E-Commerce / Digital Ordering (DO)

PepsiConnect DO (Digital Ordering) platform offers a B2C-like modern & easy-to-navigate commerce solution that fulfills over 90% of PepsiCo's sophisticated use cases to provide real business value to retailers.

PepsiConnect covers all existing offline trade marketing promotions & incorporate "online-only" incentives and loyalty mechanics to drive the user adoption of this next generation commerce tool.

Stores can purchase PepsiCo products with a seamless shopping experience powered by real-time pricing, personalized promotions offerings, contract level discounts, product & cart level campaigns, one-click orders, cart splitting & loyalty points.

+ 0 %

incremental sales on beverage businesses

+ 0 %

incremental sales on snacks businesses

+ 0 %

B2B ecommerce penetration

Results

Thanks to our incentive automation & rewarding mechanics, end markets generated significant incremental sales ranging from 13% to 19% on beverage & snack businesses.

Besides commercial ROI, the solution helped PepsiCo achieve a very critical milestone in their B2B digital transformation agenda & enabled B2B e-commerce adoption for traditional trade stores across Europe.

Customer retention has also improved by + 57%.

Hear from the jury of Pepsico’s One Million Smiles award;
“The Apex team has unleashed a state-of-the-art digital customer portal, transforming how we engage with trade! From loyalty points to brand news, purchase monitoring, and more. It’s got it all!”

See APEX in Action.

Built on Salesforce Cloud, APEX Loyalty maximises channel activation to elevate your business to its apex.

Whether you're using Salesforce or not, APEX Loyalty fits right into your stack.

See APEX in Action

Built on Salesforce Cloud, APEX Loyalty maximises channel activation to elevate your business to its apex.

The post How did PepsiCo drive B2B Digital Transformation with “PepsiConnect”? appeared first on Apex Loyalty.

Success Stories - Apex Loyalty

Suntory Global Spirits: Gamified Sales Engagement & Perfect Store Execution

Apex Loyalty PRESENTS

Suntory Global Spirits: Sales Team Loyalty in Action

About Suntory Global Spirits

Challenge: Driving Sales Team Engagement and Perfect Store Execution in the USA

Solution: Digital GEMBA App

Results for Suntory Global Spirits

Haleon Loyalty Program

Apex Loyalty PRESENTS

Haleon Loyalty Program

About Haleon

Challenge

B2B Digital Transformation for Haleon : A Loyalty Powered eB2B Solution

Core Requirements of the eB2B Program:

Solution

Pharma Connect powered by Apex Loyalty for pharmacy engagement, training & gamification

Apex B2B Commerce / Digital Ordering : Modern Commerce For the Channel Partners

Results

Let’s design a loyalty program tailored to your business goals—delivering measurable commercial impact and enabling self-service digital ordering for your B2B customers.

Hydrafacial Loyalty Program

Apex Loyalty PRESENTS

Hydrafacial Loyalty Program

About Hydrafacial

Challenge for Hydrafacial

SolutionHydrafacial My Beauty Health App: Elevating the Beauty Experience

Results for Hydrafacial

Royal Canin B2B2C Loyalty Program

Apex Loyalty PRESENTS

Royal Canin UP Loyalty Program B2B2C Ecommerce, Loyalty, CRM Solution

About Royal Canin

Challenge For Royal Canin

Solutions for Royal Canin

Results for Royal Canin

Koray Ramis

Efes Pilsen ABinBev B2B Loyalty Program

APEX PRESENTS

Efes PilsenB2B Loyalty Program

About Efes Pilsen

Europe's 5th Largest Brand In Terms Of Production Volume

Challenge

SolutionEfesliyiz.biz Loyalty Platform

Apex Loyalty Platform for Efes Pilsen

How did PepsiCo drive B2B Digital Transformation with “PepsiConnect”?

Apex Loyalty PRESENTS

PepsiConnectB2B Customer Engagement & Digital Ordering Platform

Apex Loyalty PRESENTS

PepsiConnect B2B Customer Engagement & Digital Ordering Platform

6 Countries in Europe

500K+ Retail Stores

Deployed In 5 months

Download your PDF copy

About PepsiCo

Global Leader in Convenient Foods and Beverages

Challenge

Challenge

SolutionPepsiConnect Powered by Apex Loyalty

Apex Customer Engagement (CE)

Apex E-Commerce / Digital Ordering (DO)

Results

Suntory Global Spirits:
Sales Team Loyalty in Action

Solution
Hydrafacial My Beauty Health App: Elevating the Beauty Experience

Royal Canin UP Loyalty Program
B2B2C Ecommerce, Loyalty, CRM Solution

Efes Pilsen
B2B Loyalty Program

Solution
Efesliyiz.biz Loyalty Platform

PepsiConnect
B2B Customer Engagement & Digital Ordering Platform

Solution
PepsiConnect Powered by Apex Loyalty