APEX DXP PRESENTS

PepsiConnect
B2B Customer Engagement & Digital Ordering Platform

6 Countries in Europe

Spain, Portugal, Romania, Russia, Ukraine, Turkey

250K+ Retail Stores

ACROSS CUSTOMER ENGAGEMENT (CE) & DIGITAL ORDERING (DO) PROGRAMS

Deployed In 5 months

WITH SCALED AGILE METHODOLOGY

About PepsiCo

Global Leader in Convenient Foods and Beverages

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.

PepsiCo generated $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.

PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Challenge

PepsiCo Europe (ESSA) sector knew that they needed to initiate transforming their approach to "Traditional Trade". PepsiCo required a state-of-the-art B2B solution that could quickly adapt to PepsiCo's sophisticated business models, offer simple yet capable customer experience to help retail store owners engage with the brand and place self-service product orders online. Requirements to deploy a successful B2B program were as below;

Unified B2B Platform: Solution had to offer next generation "Customer Engagement/Loyalty" & "E-commerce" features as Web & Mobile apps.
Scalable: The platform had to serve 6-10 countries from a single platform without any scalability issues
Sophisticated Business Logics: Vendor needed to have deep domain expertise & technical capability to comprehend & incorporate different go-to-market flows into the single solution.
API Readiness: Platform had to easily handle tens of different interfaces & process millions of records daily via API's.

Solution
PepsiConnect Powered by APEX DXP

Apex Customer Engagement (CE)

PepsiConnect Customer Engagement module rewards the retailers based on their business relationship & platform interactions.

Stores can earn points for purchasing PepsiCo products & meeting certain sales targets & in-store execution objectives like "perfect store".

Besides business points, store owners can engage with the platform and earn points from visits, videos, surveys, games and a number of different actions.

They can redeem their points on digltal coupons/vouchers of leading online retailers.

Apex E-Commerce / Digital Ordering (DO)

PepsiConnect DO (Digital Ordering) platform offers a B2C-like modern & easy-to-navigate commerce solution that fulfills over 90% of PepsiCo's sophisticated use cases to provide real business value to retailers.

PepsiConnect covers all existing offline trade marketing promotions & incorporate "online-only" incentives and loyalty mechanics to drive the user adoption of this next generation commerce tool.

Stores can purchase PepsiCo products with a seamless shopping experience powered by real-time pricing, personalized promotions offerings, contract level discounts, product & cart level campaigns, one-click orders, cart splitting & loyalty points.