Spain, Portugal, Romania, Russia, Ukraine, Turkey
ACROSS CUSTOMER ENGAGEMENT (CE) & DIGITAL ORDERING (DO) PROGRAMS
WITH SCALED AGILE METHODOLOGY
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.
PepsiCo generated $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
PepsiCo Europe (ESSA) sector knew that they needed to initiate transforming their approach to "Traditional Trade". PepsiCo required a state-of-the-art B2B solution that could quickly adapt to PepsiCo's sophisticated business models, offer simple yet capable customer experience to help retail store owners engage with the brand and place self-service product orders online. Requirements to deploy a successful B2B program were as below;
PepsiConnect Customer Engagement module rewards the retailers based on their business relationship & platform interactions.
Stores can earn points for purchasing PepsiCo products & meeting certain sales targets & in-store execution objectives like "perfect store".
Besides business points, store owners can engage with the platform and earn points from visits, videos, surveys, games and a number of different actions.
They can redeem their points on digltal coupons/vouchers of leading online retailers.
PepsiConnect DO (Digital Ordering) platform offers a B2C-like modern & easy-to-navigate commerce solution that fulfills over 90% of PepsiCo's sophisticated use cases to provide real business value to retailers.
PepsiConnect covers all existing offline trade marketing promotions & incorporate "online-only" incentives and loyalty mechanics to drive the user adoption of this next generation commerce tool.
Stores can purchase PepsiCo products with a seamless shopping experience powered by real-time pricing, personalized promotions offerings, contract level discounts, product & cart level campaigns, one-click orders, cart splitting & loyalty points.
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