6 Countries in Europe
Spain, Portugal, Romania, Russia, Ukraine, Turkey
500K+ Retail Stores
ACROSS CUSTOMER ENGAGEMENT (CE) & DIGITAL ORDERING (DO) PROGRAMS
Deployed In 5 months
WITH SCALED AGILE METHODOLOGY
Download your PDF copy
Prefer offline reading? Submit your details to get the case study as a downloadable PDF.
About PepsiCo
Global Leader in Convenient Foods and Beverages
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.
PepsiCo generated $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Challenge
PepsiCo Europe (ESSA) sector knew they needed to transform their approach to "Traditional Trade."PepsiCo required a state-of-the-art B2B solution that could quickly adapt to PepsiCo's sophisticated business models, offer a simple yet capable customer experience to help traditional trade stores engage with the brand, drive loyalty, and get incentivized & rewarded. Stores would also be able to place product orders online.Requirements to deploy this B2B program were as follows;
- Unified B2B Platform: The Solution had to offer next-generation "Customer Engagement/B2B Loyalty" capabilities and "E-commerce" capabilities as Web & Mobile apps. Deep CPG domain expertise was required.
- Scalable: The platform had to serve 6-10 countries from a single platform without any scalability issues
- Sophisticated Business Logics: The vendor needed to have deep domain expertise & technical capability to comprehend & incorporate different go-to-market flows into a single solution for various end markets.
- API Readiness: The platform had to easily handle tens of different interfaces & process millions of records daily via APIs.
Challenge
PepsiCo Europe (ESSA) sector knew they needed to transform their approach to "Traditional Trade."PepsiCo required a state-of-the-art B2B solution that could quickly adapt to PepsiCo's sophisticated business models, offer a simple yet capable customer experience to help traditional trade stores engage with the brand, drive loyalty, and get incentivized & rewarded. Stores would also be able to place product orders online.Requirements to deploy this B2B program were as follows;
- Unified B2B Platform: The Solution had to offer next-generation "Customer Engagement/B2B Loyalty" capabilities and "E-commerce" capabilities as Web & Mobile apps. Deep CPG domain expertise was required.
- Scalable: The platform had to serve 6-10 countries from a single platform without any scalability issues
- Sophisticated Business Logics: The vendor needed to have deep domain expertise & technical capability to comprehend & incorporate different go-to-market flows into a single solution for various end markets.
- API Readiness: The platform had to easily handle tens of different interfaces & process millions of records daily via APIs.
Solution
PepsiConnect Powered by Apex Loyalty
Apex Customer Engagement (CE)
PepsiConnect rewards the traditional trade stores based on their business purchases & online platform interactions.
Stores can earn points for purchasing PepsiCo products & meeting store-based sales targets & in-store execution (Perfect Store) KPIs.
Besides business points, stores can engage with the platform and earn points from activities like logins, videos, surveys, documents, games, and more.
They can redeem their points on digital coupons/vouchers of leading online retailers & also as discounts on their next online orders.
Apex E-Commerce / Digital Ordering (DO)
PepsiConnect DO (Digital Ordering) platform offers a B2C-like modern & easy-to-navigate commerce solution that fulfills over 90% of PepsiCo's sophisticated use cases to provide real business value to retailers.
PepsiConnect covers all existing offline trade marketing promotions & incorporate "online-only" incentives and loyalty mechanics to drive the user adoption of this next generation commerce tool.
Stores can purchase PepsiCo products with a seamless shopping experience powered by real-time pricing, personalized promotions offerings, contract level discounts, product & cart level campaigns, one-click orders, cart splitting & loyalty points.
Results
- Thanks to our incentive automation & rewarding mechanics, end markets generated significant incremental sales ranging from 13% to 19% on beverage & snack businesses.
- Besides commercial ROI, the solution helped PepsiCo achieve a very critical milestone in their B2B digital transformation agenda & enabled B2B e-commerce adoption for traditional trade stores across Europe.
- Customer retention has also improved by + 57%.
- Hear from the jury of Pepsico’s One Million Smiles award;
“The Apex team has unleashed a state-of-the-art digital customer portal, transforming how we engage with trade! From loyalty points to brand news, purchase monitoring, and more. It’s got it all!”
Built on Salesforce Cloud, APEX Loyalty maximises channel activation to elevate your business to its apex.
Whether you're using Salesforce or not, APEX Loyalty fits right into your stack.
Built on Salesforce Cloud, APEX Loyalty maximises channel activation to elevate your business to its apex.
Resources
