How Can You Build Digital Engagement on Salesforce?

As we move from more traditional sales and customer success methods to more technological ones, we adapt to something new every day. You will remember how we emphasized the importance of having a digital presence in our previous articles. However, more than being online for your customers is required. You also need to be wherever, whenever. In this article, we’ll discuss digital engagement and how you can build digital engagement on Salesforce, one hub for all channels.

What is Digital Engagement?

Let’s first briefly explore the concept of digital engagement. It is getting online engagement from your customers. This could be through sales, service, or overall customer satisfaction. While you arrange your business in these three categories, the customer will not always realize this. What you need to do is to capitalize on the changing trends however you can. This way, you can keep selling, providing service, and achieving B2B customer satisfaction.

Salesforce offers the widest CRM platform to help you manage loyalty on the cloud. A Salesforce loyalty solution can help millions of small and big B2Bs manage their digital presence on a single channel. Now, let’s see how you can build digital engagement on Salesforce.

Why is Digital Customer Engagement Important?

Digital customer engagement is essential as it enhances the customer experience with convenient, quick interactions through digital channels like chatbots and social media, fostering increased customer loyalty. This engagement offers businesses valuable insights into customer preferences and behaviors, driving informed product and marketing strategies. It also boosts conversion rates and sales while providing a cost-effective alternative to traditional customer interaction methods. Additionally, real-time feedback and support through digital platforms improve customer satisfaction and problem resolution. Effective digital engagement strengthens brand image, giving businesses a competitive edge in attracting and retaining customers in the digital era.

What Fuels Digital Interaction?

Understanding the factors that fuel digital interaction is crucial in today’s tech-driven world. At the core, digital engagement is driven by the desire for convenience and efficiency. Users seek quick, easy access to information and services, making platforms that offer these features more attractive. Personalization also plays a significant role. Users who feel that content or services are tailored to their preferences and needs are more likely to engage.

Another key driver is the quality of content. Engaging, relevant, and valuable content captures attention and encourages interaction. Integrating interactive elements like quizzes, polls, and chatbots enhances engagement by making digital experiences more dynamic and responsive.

Social influence must be noticed. The presence and recommendations of peers on digital platforms significantly impact user engagement. People are more inclined to interact with content others endorse within their network. Lastly, the ease of access across multiple devices ensures constant connectivity, enabling users to engage whenever and wherever they choose. This seamless experience across different platforms and devices is crucial for maintaining ongoing engagement in the digital realm.

Build on Your Digital Engagement

Digital engagement is omnipotent: you can have all your online channels under a single roof. This will certainly save some time for your sales representative too. This will also get you to direct your customer to the most available representative. Talk about loyalty management on the cloud! You can create custom rules to channel your engagement to items like Contacts. If you can customize it smartly, a direct link will be generated, saving you even more time!

Webchat is another Salesforce loyalty solution that can help you improve your engagement. Take advantage of every chance to interact with your customers with the right information when they need it. As sales representatives engage in multiple possibilities simultaneously, productivity will increase. This is another method of how you can build engagement on Salesforce.

AI is Your Friend

As a B2B, you know that time is money. You also know that routine tasks may take up much of your time. So why not get AI to help you with them? With the bots feature, you can handle requests and collect information via conversations over the bot. This feature will give you critical lead information and increase loyalty with happier customers.

Remember that big data is very crucial for B2B as well. So, if you get a lead on the Einstein bots, don’t forget to grab the information. High-Velocity Sales users can complete tasks from their Work Queue and follow up on leads via SMS. Establish one-on-one relationships with key clients and communicate with them.

Get the Right Service for Your Business

Integrating Salesforce with third-party CTI systems (computer-telephony integration) will boost your phone productivity. You can get data on incoming calls, directly make calls from the panel itself, and make a list of the outcome and duration of the call. This will be an amazing chance to boost Salesforce loyalty as well.

There are also self-service communities that you can use to build digital engagement on Salesforce. These communities get customers together to find answers to their questions. This could be about a product, log cases, or B2B managing orders. Simple templates, elements, and apps make customizing and branding communities easy.

All Your Social Accounts in One Place

You can also offer customer support for all the applicants from whichever social platform. It could be Twitter, Facebook, Instagram, or any other social account you may have. You can generate a list of keywords and segmentation so that your agents handle more in a shorter time. Salesforce loyalty management helps you manage your customers all-round.

Technology will always be a part of our lives now. And since we are talking about building digital engagement on Salesforce, let’s discuss SDKs. With a software development kit, developers can get customers to manage cases. They can chat with CS agents, have video chats, or share their screens with the agents. This is an easy and loyalty-driving method to build engagement.

Get Salesforce Right

Salesforce use is now very important for all B2Bs in all aspects. Leveraging Salesforce loyalty is a big plus for your business for sure. Apex Loyalty is here if you have questions about Salesforce or how to build digital engagement on Salesforce. Apex Loyalty offers a scalable platform. With easy use, you can manage your loyalty and engagement portals. Apex Loyalty is the most loyal app there is.

You can read our previous article from https://www.apexloyalty.com/accelerating-channel-participation-with-a-b2b-rewards-program/