UK-based BAT,was aiming to reach more than 150,000 sales points in in a highly competitive and tough sector, in order to increase market share by increasing customer satisfaction.

BAT strenghthened the bond with its customers, through customized competitions, gamification tools and tailored solutions we offer on Winners Club platform.

The program was selected the best practiced loyalty program among all BAT Global business units.

Due to the measurable success of the program, Winners Club was launched in three more countries in the region.

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