How to Improve Customer Retention Strategy?
25 July 2020

How to Improve Customer Retention Strategy?

Loyalty is key for long-lasting B2B presence in a commerce habitat that is characterized by competition. Today there is consensus…

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Channel Management Software
17 July 2020

Channel Management Software

Direct selling has become a thing of the past. Today’s eCommerce heavily relies on multichannels, meaning your brand face is…

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How Does Apex Loyalty Work for Sales Team?
14 July 2020

How Does Apex Loyalty Work for Sales Team?

In the highly competitive B2B landscape, loyalty endeavors pay off in numerous ways. Building loyalty requires investments in marketing automation…

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What Is B2B Marketing Automation?
3 July 2020

What Is B2B Marketing Automation?

The link between sales and marketing and how they cooperate has always been a challenge in the B2B landscape. Conventional…

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Content Consumption Rate in Loyalty
22 June 2020

Content Consumption Rate in Loyalty

In today’s competitive commerce climate, buying experience – real-world or virtual – outweighs the purchased product itself. As long as…

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What Is Loyalty Active Engagement Rate?
18 June 2020

What Is Loyalty Active Engagement Rate?

Current eCommerce trends show that loyalty programs will continue to exist in channel loyalty strategies for many years to come.…

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How to Improve Loyalty Redemption Rate?
11 June 2020

How to Improve Loyalty Redemption Rate?

Loyalty is a powerful concept in the B2B environment. Companies have long been relying on engagement incentives and rewards programs…

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What is Enrollment Rate in Loyalty?
8 June 2020

What is Enrollment Rate in Loyalty?

Developments in technology have significantly shaped the ways companies build relationships with existing and future customers. We needed to transform…

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B2B Engagement Metrics
29 May 2020

B2B Engagement Metrics

It’s been considerably long since we left our traditional workspaces behind. Digital transformation in business is not a one-time thing,…

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What Is B2B Ecommerce?
29 May 2020

What Is B2B Ecommerce?

Digital transformation brought about a breakthrough that influenced today’s businesses in all aspects. “Commerce” evolved to “eCommerce”, which entailed the…

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