Abbott Life is Valuable


2014 Loyalty Awards Winner

ABBOTT shared that there are approximately 7 million diabetic patients between the ages of 20-79, 15% of the total adult population, in Turkey; approximately 2,000 children are diagnosed with diabetes every year, and they would like to to take action to create a difference. As a result of our discussions, we decided to create the “Diabetes Community Platform” to support 40,000 members to manage diabetes better.

Our solution was to create an end to end communication between diabetes patients, hospital (doctor) and pharmacy. The platform offered members to interact with each other, get information regarding diabetes, enter in their home test results so their doctors can be notified and alerted if needed. The pharmacies were able to send refill alerts to patients and make sure they were up to date.

Our aim was to increase communication between the members, motivate them through rewarding & campaign mechanisms and support them to be in a good state, both physically & psychologically.

Our program won “Best Use of Communication Award” in Loyalty Awards, 2014. Loyalty Awards Jury commented:“It should be very normal to communicate with customers. Unfortunately it isn’t. Abbott Turkey showed effective use of multiple channels and mechanics to communicate using an online portal aiming to create a Diabetes Community to share informationand advice, give support and even fund raise. Involved parties include doctors and pharmacies as well as end user members who are involved by using the loyalty program. Very impressive.”

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