The main objective of the program was to help 40,000 members better manage diabetes by using all possible means of communication both on web portal and their daily lives.
The solution was to create a full circle communication between diabetes patients, hospital (doctor) and pharmacy. The platform offered members to interact with each other, get information regarding diabetes and be able to enter in their home test results so their hospital (doctor) can be notified and alerted if needed. The pharmacies were able to send refill alerts to patients and make sure they were up to date. Club members were also able to earn gifts through campaigns.
Between 2008-2012, the number of patients with diabetes increased from 2.5 million to 5.2 million; a yearly average increase of 17%. There are over 17,000 children with diabetes in Turkey, and each year approximately 2,000 children are diagnosed with diabetes.
The judges said:“It should be very normal to communicate with customers. Unfortunately it isn’t. Abbott Turkey showed effective use of multiple channels and mechanics to communicate using an online portal aiming to create a Diabetes Community to share information and advice, give support and even fund raise. Involved parties include doctors and pharmacies as well as end user members who are involved by using the loyalty program. Very impressive.”
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