Honda Riders Club
Honda Riders Club was the first platform designed to include not only Honda Motorcycle users but also is open to public as well as other brand users. The need was to reach non-Honda riders as well as create a privileged community of Honda motorcycle users.
The program included 10,000 plus members with 80% active users. The members can shop Honda products, schedule riding classes, join motorcycle tours, use route planner and interact with each other. There is also a travel partnership tool where hotels and other accomodation vendors can be part of the program.
Honda riders have privileges to special campaigns and discounts.