Haleon PharmaConnect / Pharmacy Loyalty & Online Ordering Platform: KSA Saudi Arabia Launch Completed

We’re excited to announce the successful pilot launch of the Haleon PharmaConnect, a Loyalty & Online Ordering Platform for Pharmacies, for the Saudi Arabia market.

Following the initial success of PharmaConnect in the UAE (United Arab Emirates), another distributor-driven market, Saudi Arabia, was chosen as the 2nd country due to its strategic importance and growth potential in consumer healthcare, where traditional offline channels remain as a key driver of sales.

The market offers a strong opportunity to drive digital transformation, increase sales efficiency & incremental revenue by influencing channel-wide behavior via incentives and loyalty programs, rather than focusing solely on individual store growth at this stage.

Saudi Arabia hosts over 15.000 points of sale in the pharmacy and consumer healthcare vertical, making it a high-potential market for structured trade engagement. Our pilot is designed to tap into this scale: building product knowledge, strengthening brand visibility, and enabling pharmacies (B2B) place online orders of Haleon products to the distributors, powered by targeted incentives and loyalty programs.

This milestone marks the first step in rolling out a behavior-based, fully digital online ordering & loyalty experience designed to engage and reward pharmacies in a competitive sector.

Following the Saudi Arabia launch, the next big launch will be in Greece, expanding into European priority markets in Haleon’s channel strategy, while introducing new incentive mechanics, training modules and integrating with additional sales channels.

Project Overview

Challenge

Haleon operates in a vast and highly fragmented retail universe across Saudi Arabia, with thousands of pharmacies and health stores stocking both Haleon and competitor products.

• Due to a huge customer universe, direct physical coverage is inefficient & very costly, making it difficult to maintain consistent brand visibility and execution in every outlet.
• Effective engagement between retailers/customers and the company is a success driving factor.
• Digital commerce solutions are increasing the ease of doing business exponentially for both buyers and sellers
• Offline channels remain critical for driving consumer health product sales, yet these channels often lack structured ordering processes, engagement, personalized communication.
• Existing engagement relies heavily on field visits, limiting scalability and speed.
• There is a lack of integrated tools for combining commercial transactions, educational content, rewarding, gamification and in-store execution tracking in one platform.