B2B Loyalty Platform Incentive Automation Platform Points & Rewards Program Channel Partner Portal

B2B LOYALTY REDEFINED!

Transform Loyalty into Profitable Growth

Engage with your customers by incentivising & rewarding the behaviors that drive loyalty & incremental sales.

Our Customers Love APEX Loyalty Platform

APEX transforms the way you engage with trade!

Drive Double-Digit Growth Across Your Channel.

Assign customer-specific business targets—like order growth, basket expansion, or new product activation—and reward customers when they deliver.

This data-driven, incentive-led approach fuels double-digit incremental sales and drives sustained engagement across your channel.

Gamify and reward not just transactions, but every interaction—

Reward every action that drives engagement—online or offline. From purchases to price lists, videos to store visits—with unlimited ways to reward, you’re in control.

Achieve Revenue-Driven Loyalty

0 M+

APEX members engaged

0 %

Incremental sales uplift via incentive automation

0 %

Increase in customer retention

0 M+

Rewards & Experiences delivered

Source: Total customer universe statistics

B2B Loyalty Redefined.

Meet Apex's engagement-driven loyalty platform to auto-pilot your B2B marketing & incentivisation.

With a single platform, you can instantly communicate personalized content & mechanics for different segment of customers, transmit your messages and have their feedback.

Our platform is equipped with the correct tools to digitize your retail execution efforts blended
with gamification & incentives.

Digitizing these tasks will save you time & money as well as improve the efficiency of your field force.

Be it an in-store KPI (first position, must-have SKU, cooler/stand placement, planogram
execution and more) or any other task you need your customers to complete, we’ve got you covered with our built-in mechanics & image recognition technology.

Execute your trade marketing campaigns digitally on our platform.

You can define segments & assign sales-based point earning mechanisms (Buy X product, Earn Y times more points etc.) for
each cluster of customer.

There is a wide range of campaign types supported with gamification, incentivisation & rewarding.

With Apex Loyalty it is super easy to train your customers about new products or services.

The more they learn, the more points they earn. Training was never this
fun!

Apex Loyalty helps you design your Rewarding strategy, provides built-in Reward catalogues powered by various retailers' digital gift cards.

“Apex Loyalty is a loyalty expert, offering many proven solutions for customer engagement, retention, loyalty, incentivization, and reward. To date, they've added great value to our business with their domain expertise & technical capabilities. Apex positively differentiates itself by offering personalized solutions tailored to the needs of companies.”

Koray Ramis

Royal Canin, Head of Brands D2C

“Apex is a great suite of B2B solutions backed by a highly experienced team of professionals."

PepsiCo

"We developed a great partnership with APEX during Turkey, Azerbaijan and Egypt eCommerce projects.Their dedication to our demands was crucial to complete in time and in budget. We appreciate their delivery quality."

Candan Ildeniz

BAT - Marketing Technology Manager

“Apex unleashed a state-of-the-art digital customer portal, transforming the way we engage with trade. From loyalty points to brand news, purchase monitoring and more – it’s got it all!”

One Billion Smiles Awards

PepsiCo

"Apex showed effective use of multiple channels and mechanics to communicate using an online portal aiming to create a Diabetes Community to share information, advice, give support and even fund raise. Involved parties include doctors and pharmacies as well as end user members who are involved by using the loyalty program. Very impressive!"

Abbott

Loyalty Program Lead

"B2B loyalty platform includes best practice elements and it has superior features in comparison to other B2B loyalty tools in the alcoholic beverage and cigarettes market."

McKinsey & Co

See APEX in Action.

Built on Salesforce Cloud, APEX Loyalty maximises channel activation to elevate your business to its apex.

Whether you're using Salesforce or not, APEX Loyalty fits right into your stack.