Already Running a B2B Loyalty Program or Planning to Launch One?

Turn your loyalty and rewards program into measurable commercial outcomes, driving incremental sales across your channel.

LET'S TALK

Trusted by global brands to drive real results

pepsico
Delivered 13–19% incremental sales across beverages and snacks.
royal canin
Achieved 11% incremental sales through targeted channel incentives.
efes
Increased trade engagement through segmented incentives on the Efesliyiz.biz loyalty platform.
haleon
Activated pharmacy and trade networks for key OTC brands with a behaviour-first approach.
hydrafacial
Drove engagement with a gamified loyalty app for beauty centres and their clients.
featured

What Can You Achieve with Apex Loyalty?

Well-designed B2B loyalty and rewards programs don’t just track points. They influence behaviour to deliver real commercial outcomes through smart incentives, gamification, and reward automation.

Drive sell-in across your distribution network
Generate measurable incremental sales growth
Train and enable every layer of your channel
Capture and leverage end-customer data
Motivate frontline sales reps and in-store teams
Build lasting engagement with your channel partners

Have a different goal in mind?

We’ll help you design a loyalty solution that aligns with your business goals and strategic priorities.

Let’s discuss your B2B loyalty objectives, shape the right strategy, and show how Apex Loyalty can bring it to life.
Schedule a Strategy Call
Pelin Ozturk
Global Projects & Business Development Coordinator

What makes Apex Loyalty different?

We engineer behavior to deliver measurable business results.
OUTCOME
Start with clear commercial goals.

Do you want to drive more sales, sharpen product focus, or strengthen engagement?
ENABLER
Design the right engagement features.

Segment campaigns and targets, automate incentives, and activate behavioural triggers, gamification, and more.
IMPACT
Track and prove the results.

Use real-time dashboards to connect every reward directly to business outcomes.
capterra rating
g2crowd rating
salesforce appexchange rating
g2 badge (1)
forrester-recognition

frequently asked questions

What types of B2B loyalty programs does Apex Loyalty support?
Apex Loyalty’s B2B loyalty platform (known as the Channel Loyalty Platform) is built to drive measurable outcomes such as sell-in product push, training, and end-customer data capture. It serves every channel layer between your brand and your end customers — distributors, wholesalers, POS, front desk staff, internal sales teams, field sales, etc.

Apex Loyalty works across industries. Its B2B loyalty software works especially well for brands with indirect sales channels.

Our clients include manufacturers, distributors, and service providers running business-to-business loyalty programs in:

  • FMCG and CPG

  • Pharma and healthcare

  • Pet care

  • Consumer tech

  • Automotive

  • Industrial equipment

  • And more.

Whether your goal is to activate your trade channels through a loyalty program, reward and incentivize your sales teams, or digitize the ordering journey for your B2B sales, we’re built to support them all.

Apex Loyalty activates every layer between your brand and your end customers, including distributors, wholesalers, POS (point of sale), internal sales teams, field reps, trade marketing, and more — all to unlock B2B sales promotion and support their efforts. For every role whose behavior impacts your commercial outcomes, we help you influence and reward it to achieve your business goals.

Yes. Apex Loyalty can organize or digitize B2B sales promotions, including:

  • Distributor campaigns

  • Point-of-sale promotions

  • On-trade promotions / activations

All of this is managed through a unified B2B loyalty and self-service digital ordering portal that provides real-time performance tracking, incentive automation, campaign automation, gamification, and rewarding.

Yes. Apex Loyalty’s solutions (from B2B loyalty program software and B2B Commerce portal to B2C and B2B2C loyalty solutions) are designed to work alongside your existing infrastructure. We offer seamless integration options for back-end systems like CRM, CMS, PIM, IdM, ERP, and SFA to streamline your internal and external processes (Salesforce, SAP, Oracle, Microsoft, and more).
Apex Loyalty software solutions are built on Salesforce and are fully compatible with Salesforce environments. However, we are not limited to Salesforce users. We integrate seamlessly with any tech stack — offering both full-stack deployments and headless, API-driven integration. This flexibility allows us to adapt to your infrastructure, whether you’re Salesforce-native or connecting through existing systems.
Absolutely. Whether your current program needs a strategy refresh or a platform upgrade, we’ll assess what’s working and implement improvements. With Apex Loyalty, you can migrate without losing data and gain real-time insights, incentive automation, and gamified engagement features.
Twitter Linkedin

Drive incremental sales across every buying journey!

About Apex Loyalty

Solutions

B2B Loyalty Customer Engagement

eB2B Digital Ordering

Resources