Customer incentives are powerful tactics with planned purposes in numerous business fields. Incentive marketing is commonly defined as the use of motivational devices to promote sales, engagement, etc. Actually, you can use them to promote anything that fits your business objectives and this can happen in many formats. You will come across a multitude of informational pieces about what incentives are, and what to do about them. But we also think it’s a question worth asking yourself when it comes to avoiding the generic and making a difference in your brand image: What should not be done about customer incentives?
There is also a vast variety of industry-specific knowledge about customer incentives. We’ll take a look at it from the loyalty lens.
What do Customer Incentives Serve to in B2B Marketing?
If you are operating in B2B, that means you are dealing with a network of relationship systems. Multi channels, obviously, mean more than one domain to deal with. This suggests marketing strategies should differ too, in accordance with the multilayers of each channel. Therefore the “should-do” and “should-not-do”s of this ecosystem will vary based on how you want your image to look. Here are some recommendations from Apex Loyalty experiences.
Unsuitable and Unfriendly Technology
On a given day, your channel members will probably be busy with typical workplace hassles. Therefore you don’t want to make their life more complicated for the sake of shaping a community together. A community should provide harmony and ease for each member.
It should start from the very beginning, the enrollment process. Don’t burden your community with complicated multi-step processes just to join your program, let alone motivating them to stay involved.
With a suitable and user-friendly infrastructure, you get to eliminate these hassles and make room for yourself and your channel. As a result, with time and energy spared, it will be easier to focus on launching new ideas and increase revenue. Apex Loyalty offers an easy-to-use panel in B2B loyalty engagement software that your members can customize individually.
Not Setting Scalable Objectives
A channel loyalty program with a focus on incentives has to meet certain measurable goals. Some examples are increasing sales and reaching particular segments or markets. Apex Loyalty mechanisms help you see where you are standing and rate your performance in measurable units of B2B engagement metrics.
Once you are able to measure activities in your channel, you can open new spots to reallocate resources. Imagine the whole channel is able to do that. This whole new synergy may yield solid results on the basis of measures.
Apex Loyalty has worthy features that make it an effective B2B channel loyalty platform. We make reward management and procurement effortless on a secure, scalable, and trustworthy infrastructure.
Lack of Communication
As a channel manager, you should prepare the steps that will enable members to be heard. As much as you need to communicate your business goals, the interaction course should be vice versa. For this, you need tools for real-time communication and data for in-depth understanding of other parties.
Empowering your channel with Apex Loyalty communication tools you’ll be able to develop an understanding of channel goals and expectations. This even and reciprocal relationship is the most important factor for a healthy long-lasting partnership.
Too Much Stability
As much as consistency is important, you shouldn’t stay back from changing or spicing up your loyalty program occasionally. Your channel members wouldn’t mind surprises from time to time.
Engagement is possible in so many ways on the flexible infrastructure of Apex Loyalty. However, the rewards or the gain shouldn’t have to be concrete. Apex Loyalty success stories exhibit numerous possibilities. With each, you will see unique solutions on the basis of precise identification of customers – who they are, where they stand, and where they want to go.
From financial goals to social objectives, Apex Loyalty is a full-package solution when it comes to creativity and variety.
Another function of an incentive automation and loyalty program is rendering business goals legible. Think of it as a device to decipher subtle objectives into scalable information. Metrics are your agents for that.
But, what happens if you choose or establish the metrics that are not the best fit for what you need? Simple, you waste your time.
As your loyalty provider, Apex Loyalty is there to help you identify goals through smart metrics and have the compatible layout ready so your program can thrive.
Different customers approach you for different things in mind. Reading those and responding accordingly is the trick.
Apex Loyalty’s active engagement rate will demonstrate if you are successfully reaching your target segments. If it’s low, don’t worry, other metrics step in to find the spot where your efforts get lost.
You can read our previous post on https://www.apexloyalty.com/real-time-interaction-management-for-business/