Turn B2B Engagement into Incremental Sales

Drive sell-in across your channels — from distributors and retail networks to field reps — with loyalty-powered enablers aligned to your commercial objectives.

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How Apex Loyalty Helps Brands Achieve
Incremental Sales

Drive Double-Digit Growth Across Your Channel

Assign customer-specific business targets—like order growth, basket expansion, or new product activation—and reward customers when they deliver. 

This data-driven, incentive-led approach fuels double-digit incremental sales and drives sustained engagement across your channel.

Gamify and Reward Not Just Transactions, But Every Interaction—

Reward every action that drives engagement, online or offline.

From purchases to downloading price lists, completing a training, watching videos to store visits, check-ins —with unlimited ways to reward, you’re in control.

loyalty points apex

Define Loyalty Objectives

Define commercial and educational objectives that leverage the loyalty program to achieve business outcomes — from order growth across your channel to training, compliance, and product knowledge. Map profiles from distributors and retailers to internal teams, and tier them by size and potential.

Design Loyalty Enablement Journeys

Design activation journeys that connect directly to defined objectives and build enablers for incentivising targeted behaviour change.
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Gamified training with quizzes, surveys, or knowledge challenges
Visibility targets supported by image-recognition technology
Digital ordering quotas for basket size, frequency, or new product adoption
Field activation via micro-campaigns around launches, compliance, or visit performance
Apex Loyalty Built-In Rewards Catalog

Reward Interaction Without Delays

Build a reward catalogue with instant redemption options — from digital vouchers and branded merchandise to gift bundles or product samples. Every completed action earns points, creating a balanced cadence where motivation is sustained and rewards remain timely and credible.

Design your loyalty program with Apex Loyalty.

Let’s talk about shaping your loyalty program — and bringing it to life with Apex Loyalty’s Channel Loyalty Platform.
Pelin Ozturk
Global Projects & Business Development Coordinator
Meet KPI-Driven Loyalty & More
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Platform members engaged

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Incremental sales uplift via incentive automation

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Increase in customer retention

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Rewards & Experiences delivered

Source: Avg results by brands using Channel Loyalty Platform by Apex Loyalty.

B2B Loyalty Redefined.

Meet Apex's engagement-driven loyalty platform to auto-pilot your channel marketing, incentivization & rewarding.

With a single platform, you can instantly communicate tailored content with different segment customers, transmit your messages and have their feedback.

Our platform is equipped with the correct tools to digitize your retail execution efforts blended
with gamification & incentives.

Digitizing these tasks will save you time & money as well as improve the efficiency of your field force.

Be it an in-store KPI (first position, must-have SKU, cooler/stand placement, planogram
execution and more) or any other task you need your customers to complete, we’ve got you covered with our built-in mechanics & image recognition technology.

Execute your trade marketing campaigns digitally on our platform.

You can define segments & assign sales-based point earning mechanisms (Buy X product, Earn Y times more points etc.) for
each cluster of customer.

There is a wide range of campaign types supported with gamification, incentivisation & rewarding.

With Apex Loyalty it is super easy to train your customers about new products or services.

The more they learn, the more points they earn. Training was never this
fun!

Apex Loyalty helps you design your Rewarding strategy, provides built-in Reward catalogues powered by various retailers' digital gift cards.

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Salesforce Integration

Apex Loyalty is built on trusted & scalable Salesforce Cloud.
Whether you have Salesforce in your tech stack or not, Apex can be quickly implemented as a turn-key solution.

Hear From Our Customers

Hear From Our Customers