Loyalty Powered B2B Ordering Platform

eB2B, also known as B2B Online Ordering, is a branded digital ordering platform (not a marketplace) that enables businesses to place orders directly with their suppliers, manufacturers, or distributors through an online portal or mobile app. It streamlines procurement, reduces manual processes, and improves efficiency for both buyers and sellers in the B2B ecosystem.

eB2B (B2B Digital Ordering) platforms offer multiple benefits:

• Faster order processing and reduced errors

• 24/7 self-service access for buyers

• Improved pricing transparency and real-time stock availability

• Automated promotions and discounts for bulk orders

• Data-driven insights for smarter inventory and sales planning

eB2B solutions are used by:

• Distributors and wholesalers selling to retailers, pharmacies, or restaurants

• Brands selling to distributors, wholesalers or retailers.

• Manufacturers managing dealer and reseller networks

• FMCG brands selling to small retailers, pet shops, or mom-and-pop stores

• Hospitality and HoReCa suppliers serving hotels, cafes, and restaurants

A robust eB2B platform should include:

• User-friendly online ordering interface

• Mobile app for on-the-go access

• Customer-specific bulk purchase target & rewarding capabilities
• Incentive Automation

• Real-time inventory visibility

• Real-time credit line check

• Flexible pricing and discount management

• Advanced Promotion Management

• Order history and reordering capabilities

• Suggested Baskets

• Suggested SKU’s

• Multi-tiered user permissions and roles

• Integration with SFA, ERP, CRM, and accounting systems

• Loyalty & Gamification aspects to drive adoption & repeat usage

While both facilitate online sales, eB2B platforms cater to business/channel buyers, not end consumers.

Key differences include:

• Bulk and recurring orders vs. individual purchases

• Custom contractual pricing and credit terms for each buyer

• Authorized SKU’s / Segmented Catalog Offering

• Complex workflows like approvals, POs, and contract pricing

• Sales Rep ordering / approval processes

• Integration with SFA and back-office systems

Yes!

Modern eB2B platforms often include B2B loyalty features like customer-specific puchase targets, incentive automation, points-based rewards, tiered discounts, and cashback programs.

This helps incentivize repeat purchases, improve buyer retention, and reward customers for both transactional and non-transactional behaviors (like attending webinars or submitting feedback).

• Understand your buyers’ needs and tailor the user experience

• Simplify onboarding with clear tutorials and customer support

• Integrate with existing systems like SFA, ERP and CRM for seamless operations

• Offer mobile access to cater to on-the-go buyers

• Leverage data analytics for continuous optimization

• Promote your eB2B portal through marketing campaigns and distributor communication

• Incorporate incentives, gamification & loyalty aspects to accelarate user adoption & to create attractive reasons to switch to the new digital ordering platform.

Absolutely.

As digital transformation accelerates, eB2B is becoming the standard for efficient, scalable, and customer-centric B2B commerce.

Businesses that adopt eB2B platforms can gain a competitive edge by streamlining operations, improving buyer engagement, and unlocking new revenue opportunities.