B2B marketers have been through some tremendous changes in the past decade. Particularly with the digitalization of marketing channels, they adapt to something new every day. Ecommerce is certainly one of these elements to adapt for B2Bs. Additionally, eCommerce is not only about selling your product or having a voice on digital platforms. It also solidifies your client base and improves B2B loyalty. We can even say that eCommerce is one of the central channels to elevate B2B loyalty strategy. All this requires B2B marketers to be adaptive even more. That is to say, B2Bs need to keep up with the changing eCommerce trends for B2B through B2B loyalty.
So, what kind of trends do we see for 2021? How can you keep up with the changing B2B eCommerce trends through B2B loyalty? In this article, we’ll talk about B2B eCommerce trends and how you can use B2B loyalty to keep up with them.
No1 Rule for B2B eCommerce trends: Keep it transparent
It is 2021, and a majority of the business organization and transactions are online. Old-school B2B marketing required a one-on-one interaction in trade shows or showrooms. The kind of trust you would build over this method was quite essential. This would eventually have an impact on the B2B clients and B2B loyalty trends too. Today, it is almost 100% virtual, and you can still provide transparency for your clients. With clear pricing, quality, and stock information, delivery status finished with a friendly user experience will get you far in B2B eCommerce trends. You can also use your B2B loyalty strategy to keep up with this trend. One way is to offer exclusive programs or rewards to your clients over your well-rounded eCommerce page.
Make sure it is personalized
B2B eCommerce trends for 2021 remind us that customers love when you know them. Show them you care, show them you want to offer something just for them. The more personalized an eCommerce experience, the higher the turnaround will be. As we mentioned in our previous articles, you can make use of technologies such as AI to provide an even more personalized experience. This way, the customer will know that your eCommerce site remembers and cares about them as much as you do. This will echo the old-school showroom experience we just mentioned.
In addition to this, once you invest in software that collects data or other personalized B2B eCommerce channels, your online presence will be unique to your brand and customers. This will surely help you stand out in the crowd. And eventually, your B2B loyalty will improve as well.
Self-service is now an essential
B2B eCommerce trends of 2021 show that people have returned to themselves in B2B purchases as well. Before the COVID-19, almost half of B2B customers valued self-service over more conventional sales interactions. Following the pandemic, more than half of B2B customers say that they want self-service as an option on eCommerce sites. However, this is not where it stops. These B2B buyers also complain that self-service processes can be too long, may not be useful in finding the right product, or give out errors that make it difficult to place an order. This takes us to another B2B eCommerce trend for 2021: be user-friendly online. The B2B eCommerce solutions you invest in should be easy to use, navigate, and seamless throughout the customer experience. This B2B eCommerce trend could actually help you to stand out, and invest in your B2B loyalty as well.
Are you agile enough?
It is a fast-paced world. It is even faster in the eCommerce world. As fast as it is, there is almost no room for glitches. The orders need to be fulfilled and delivered quickly. Studies show that B2B buyers that rely on eCommerce now, still expect the customer experience they would get from personal purchases. As we have mentioned in our previous articles, millennials are now the decision-makers in B2B companies. This also emphasizes the importance of quick delivery as well. Consequently, you need to deliver fast, deliver in good quality, and make it seamless for the customer. So by investing in your customer experience and B2B loyalty, you can keep up with this B2B eCommerce trend as well.
Customer is your star
B2B eCommerce trends would change yearly but one thing never changes: the customer is your most valuable asset. In a way, B2B eCommerce trends and customer loyalty work together. In order to keep up with the yearly changing trends, you need to keep investing in B2B loyalty. In order to maintain and further improve B2B loyalty, you need to keep up with the trends. As long as you lend your ear to the market requirements and customer voice, you keep ahead of your competition let alone simply staying in the game. Apex Loyalty is also there to keep you in the loop about the sectoral changes, and how you can implement the new trends to your loyalty strategies for B2B. You can always contact us for professional support regarding B2B eCommerce trends and how you can work it through B2B loyalty while improving B2B loyalty simultaneously.
You can read our previous post on https://www.apexloyalty.com/cultivating-engagement-within-your-community-on-salesforce/