B2B Loyalty Program: What Is It and Where Can You Get Information About It?
The B2B Loyalty program is a type of marketing that rewards customers for doing business with them regularly. B2B stands for business-to-business and in this case, the customers are businesses. To achieve brand loyalty, loyalty programs strengthen consumer relationships and engagement in your organization. It is still a rare program and one can get information about it in marketing books. However, if you are interested in listening rather than reading, it will be reasonable to turn to B2B podcasts to learn essential information about the loyalty program. There are many podcasts on that topic yet there are ten B2B podcasts that are good and one should give a chance.
1. The GaryVee Audio Experience Podcast
The first podcast on the list of B2B podcasts list is named The GaryVee Audio Experience and has a massive audience to which it connects. The host of the podcast is the entrepreneur guru known as GaryVee. The podcast lasts for either fifteen minutes or well over an hour depending on the topic and invited influential person. This B2B podcast includes interviews with some of the most inspiring individuals in the field of B2B and marketing in general.
2. Marketing School
The Marketing School podcast, hosted by Neil Patel and Eric Siu, holds second place in the B2B podcasts list. The podcast lasts less than ten minutes, which makes it easy for the people who do not have enough time to sit down and read a book for hours or even listen to a podcast for an hour. The podcast can be perfect for also the people who get lost in too much detail as they keep the information short yet explain it nicely so that everyone can understand the topics.
3. The Craig Groeschel Leadership Podcast
Learning how to lead and team up in the marketing world is quite important for the survival of a business. In the Craig Groeschel Leadership podcast, you are going to learn both how to lead and manage a marketing team and the keys of marketing. The podcast tends to last between twenty to thirty minutes every episode and is hosted by Craig Groeschel. While this podcast is not directly related to B2B, it is included in the B2B podcasts list because it holds a light to important topics of marketing and gives crucial information about these topics.
4. Lead to Win
The Lead to Win podcast is on the B2B podcasts list because the podcast is mainly about leadership and teamwork. The podcast is held by the couple hosts, Michael Hyatt and Megan Hyatt Miller. The podcast lasts between twenty minutes to forty-five minutes and is mainly about leadership and teamwork while also touching upon strategies of self-development and how to become a good market strategist.
5. The Marketing Book Podcast
The Marketing Book podcast is a perfect podcast for the ones who do not have enough time to read the marketing book that is talked about on the podcast. On this podcast, every Friday, one of a marketing book is discussed by its author in the studio. This gives perfect opportunity to the listener to understand the principles or ideas represented in the book better than just reading the book on their own. The podcast lasts for an hour and holds an important place on the list of B2B podcasts.
6. Repeat Customer
The Repeat Customer podcast is about the complex nature of experiences of customers and it tends to last around thirty minutes. Especially in B2B, this topic is crucial for businesses to pay attention however it is specifically important for the marketing of the business. The Repeat Customer podcast is a nicely produced narrative podcast that aims to educate and increase the businesses so they can succeed at delivering perfect customer experiences.
7. Marketing Over Coffee
The Marketing Over Coffee podcast is the one that can get the attention of the tech-savvy marketers in the business as in this podcast, the hosts’ John Wall and Christopher Penn, talk about SEO and social network marketing. Both hosts are skilled marketers and they educate their listeners with their own experiences and knowledge on these topics. Since it is crucial for businesses to survive in the online world, the podcast holds an important place in the list of B2B podcasts for delving into these important topics.
8. At The Table
The At The Table podcast is hosted by Patrick Lencioni, author of the book “The Five Dysfunctions of a Team” which is a pretty successful and well-known book in the marketing world. The podcast is weekly, lasts between twenty minutes to an hour and it is about leadership and teamwork like his book. Learning those topics is crucial to being successful in B2B and that’s why the podcast holds an important place in B2B podcasts lists for anyone who wants to succeed and get educated about these topics.
9. Lockhead on Marketing
The Lockhead on Marketing podcast intends to educate its listeners to become better marketers rather than being ordinary ones. The podcast lasts between five to forty-five minutes, is hosted by Christopher Lockhead, and is about educating listeners on taking unconventional marketing tactics and emphasizing the importance of category design to better themselves in their work. This podcast is pretty useful for anyone who wants to develop and educate themselves on the marketing world.
10. The Marketing Companion
The Marketing Companion podcast holds the listeners’ interest with its humorous approach to B2B marketing. The podcast is hosted by Mark Schaefer and Brooke Sellas and tends to last between thirty to forty-five minutes. By its humor and a short time to listen, it is the best podcast for the ones who might want to include some humor and fun to their day while getting educated on the topic. Due to its unique way of educating its listeners, it holds an important place on the list of B2B podcasts.
B2B Loyalty programs are fairly new concepts in the business world, yet it is a popular topic and one option of getting information about them is listening to B2B podcasts. This way, you can educate yourself on this program and get better at your work so do not reject this opportunity.
You can read our previous article from the following link https://www.apexloyalty.com/planning-b2b-customer-loyalty-strategies-for-success/