The B2B loyalty program is a type of marketing that rewards customers for doing business with them regularly. B2B stands for business-to-business; in this case, the customers are businesses. To achieve brand loyalty, loyalty programs strengthen consumer relationships and engagement in your organization. It is still a rare program, and one can get information about it in marketing books. However, if you are interested in listening rather than reading, it will be reasonable to turn to B2B podcasts to learn essential information about the loyalty program. There are many podcasts about B2B marketing problems, solutions, and other related topics about B2B marketing. Yet, there are ten successfull B2B podcasts; one should give them a chance:
The first podcast on the B2B podcasts list is named The GaryVee Audio Experience and has a massive audience to which it connects. The host of the podcast is the entrepreneur guru Gary Vee. The podcast lasts fifteen minutes or over an hour, depending on the topic and the influential person. The B2B podcast includes interviews with some of the most inspiring individuals in B2B and marketing.
The Marketing School podcast, hosted by Neil Patel and Eric Siu, holds second place in the B2B podcasts list. The podcast lasts less than ten minutes, which makes it easy for people who do not have enough time to sit down and read a book for hours or even listen to a podcast for an hour. The B2B marketing podcast can also be perfect for people who need to catch up in more detail as they keep the information short yet explain it nicely so everyone can understand the topics.
Learning how to lead and team up in the marketing world is quite important for the survival of a business. In the Craig Groeschel Leadership podcast, you will learn how to lead and manage a marketing team and the keys to marketing. The podcast lasts twenty to thirty minutes for each episode and is hosted by Craig Groeschel. While this podcast is not directly related to B2B, it is included in the B2B podcasts list because it sheds light on important marketing topics and gives crucial information about them.
The Lead to Win podcast is on the B2B podcasts list because the podcast is mainly about leadership and teamwork. The couple hosts, Michael Hyatt and Megan Hyatt Miller, hold the podcast. The podcast lasts between twenty and forty-five minutes. It is mainly about leadership and teamwork while also touching upon strategies for self-development and how to become a good market strategist.
The Marketing Book podcast is perfect for those needing more time to read the marketing book discussed. On this B2B marketing podcast, every Friday, the author of a marketing book examines one of them in the studio. This gives the listener the perfect opportunity to better understand the principles or ideas represented in the book than just reading it on their own. The podcast lasts an hour and holds an important place on the list of B2B podcasts.
The Repeat Customer podcast is about the complex nature of customers’ experiences and tends to last around thirty minutes. Especially in B2B, this topic is crucial for businesses to pay attention to. However, it is specifically important for the business’s marketing. The Repeat Customer podcast is a nicely produced narrative podcast that aims to educate and increase enterprises so they can succeed at delivering perfect customer experiences.
The Marketing Over Coffee podcast is the one that can get the attention of the tech-savvy marketers in the business as in this podcast, the hosts, John Wall and Christopher Penn, talk about SEO and social network marketing. Both hosts are skilled marketers who educate their listeners with their own experiences and knowledge on these topics. Since it is crucial for businesses to survive online, the podcast holds an important place in the list of B2B podcasts for delving into these important topics.
The At The Table podcast is hosted by Patrick Lencioni, author of “The Five Dysfunctions of a Team,” a successful and well-known book on marketing. Like his book, the weekly podcast lasts between twenty minutes and an hour and is about leadership and teamwork. Learning those topics is crucial to being successful in B2B, and that’s why the podcast holds an important place among B2B podcasts for anyone who wants to succeed and get educated about these topics.
The Lockhead on Marketing podcast intends to educate its listeners to become better marketers than ordinary ones. The podcast lasts five to forty-five minutes, is hosted by Christopher Lockhead, and is about educating listeners on unconventional marketing tactics and emphasizing the importance of category design to better themselves in their work. This podcast is useful for anyone wanting to develop and educate themselves on marketing.
The Marketing Companion podcast holds the listeners’ interest with its humorous approach to B2B marketing podcasts. Mark Schaefer and Brooke Sellas host the podcast for thirty to forty-five minutes. Because of its humor and a short time to listen, it is the best podcast for those who want to add humor and fun to their day while getting educated. Due to its unique way of educating its listeners, it holds an important place on the list of B2B podcasts.
B2B loyalty software is a fairly new concept in the business world, yet it is a popular topic, and one option for getting information about it is listening to B2B podcasts. This way, you can educate yourself on this program and improve your work, so take advantage of this opportunity.
You can reach our previous article from https://www.apexloyalty.com/planning-b2b-customer-loyalty-strategies-for-success/
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