6 B2B Loyalty Marketing Trends for 2022

2020 and the Covid-19 pandemic have changed the way many businesses work. The unforeseen circumstances led many to change their way of running their businesses. This has sparked a restructuring in the B2B loyalty software market. The data for the last two years show an encouraging future for B2B loyalty marketing trends in 2022. As the new decade brings us closer to the true definition of the Age of Technology, we see a sharp change in marketing trends. In this article, we will list 6 B2B Loyalty Marketing Trends we are expecting to see in 2022.

If you want to compare this article with 2021 trends, you can read our article at https://www.apexloyalty.com/top-b2b-loyalty-trends/


The pandemic has laid the groundwork for a massive turn to work-from-home and home office types of businesses. Over 65% of B2B customers prefer digital over in-person as of 2021. This is why it’s very important to adapt to the change. It is no surprise to anyone that now, by 2021 standards, it is possible to run your business entirely and exclusively on your own mobile phone. So, it is just that we start off a B2B Loyalty Marketing trends list with the inclusion of mobile use. 

2- Understanding Your Customers

The increase in the B2B market means variety in the customer pool. It is wise to use a B2B loyalty software that will collect and reflect your customers’ feedback. Your customers are like a mirror: they reflect what you and your company have worked hard and tremendously for. But it is important that you are facing the right mirror in the very first place. Deciphering your customers’ needs, interests and demands will lead to optimizing your service’s focus to meet the customer criteria and will result in an increase of the use of your service.

3- Increase Interaction

It is important that the trust is there before any transaction. The business may be done between the two companies on paper, but it is still humans that you will be interacting with at the end of the day. So, no, saying “business as usual” and taking a step back is not something that you should make a habit out of. Being attentive to your business partners and interacting with them through all of the steps of the business is the essential key to generating trust between the parties. This is perhaps one of the most overlooked B2B Loyalty Marketing Trends.

4- Wonders of Technology: Customer Service Bots

IBM reports that across the US and Europe, 40% of businesses use AI assistants. You may have encountered them on any given website. They pop up in the corner of your screen and ask if you need any help with anything: from navigating the website to answering frequently asked questions. Immediate response from AI assistants will increase problem-solving and can inform your customers about your product. These bots will also increase efficiency and workflow as they can be programmed to solve small-scale problems, leaving customer representatives to work on bigger issues.

5- Omnichannel Marketing

Omnichannel marketing strategies allow users to contact their brands through different platforms. Your customers can have a preferred communication platform such as email, text message, phone calls, social media, etc. An omnichannel loyalty strategy effortlessly helps you engage with your customers. It also increases their user experience which transcends to an increase in sales. This will also increase the engagement you have with your customers. 

6-Keep the Data Coming

Feedback from your customers will be the deciding factor in your business’s future endeavors. That is why it is very important to collect data. Moreover, not just customer data, but industry data as well. Competition in the market means there is always an alternative: whether it is to you, your brand, or your tools. A B2B Loyalty Software that can collect data from your customers will help you with many things: from increasing your product’s quality to increasing your customer relations. On the other hand, data from industry research will be a driving force for you to keep moving forward with your business. Apex Loyalty offers B2B Loyalty Software that will take your business to the next level. 

You can read our previous article from https://www.apexloyalty.com/dealer-management-software/

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