29 April 2021

B2B Loyalty for Automotive Sector

Automotive B2B marketing is a huge industry that has long been important to the global economy. Therefore it's no surprise B2B loyalty for automotive sector not only exists but also is a significant element. However, it is currently experiencing a period of significant change, driven by a number of factors,…

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27 April 2021

Healthcare B2B Loyalty

The healthcare industry is undeniably growing, making it a particularly appealing investment opportunity for both B2B and B2C businesses. No wonder healthcare B2B loyalty and marketing approaches became a matter of study. While other industries tend to imitate market patterns, with expansion and contraction stages, healthcare consistently tends to place…

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goods-related b2b vs service-related b2b
14 April 2021

Goods-Related B2B vs Service-Related B2B

In each of our articles, we aim to propose how vast an ocean B2B marketing is. There are so many…

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business buyer behaviour
7 April 2021

Business Buyer Behaviour – Types, Decision Process, Influencing Factors

When mapping out their marketing strategy, B2B takes various elements into account. Without a doubt, business buyer behaviour is one…

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Account-Based Marketing for B2B
24 March 2021

Account-Based Marketing for B2B: What is it and is it right for your B2B?

The game of sales is trickier than it has ever been. Particularly after COVID-19 hit the world in 2020, B2B…

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customer loyalty marketing
17 March 2021

Choosing the Right Building Blocks for Your Customer Loyalty Marketing

Customer loyalty marketing is one of the pillars of marketing strategies for B2Bs. Any B2B that is in the market…

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salesforce-for-b2b-ecommerce-during-covid
3 March 2021

What does Salesforce offer for B2B eCommerce in times of Covid?

The appearance and the rapid spread of COVID-19 caused marketers all around the world to suffer greatly. Without a doubt,…

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handling-changing-b2b-ecommerce-trends-through-b2b-loyalty
24 February 2021

Handling The Changing B2B eCommerce Trends Through B2B Loyalty

B2B marketers have been through some tremendous changes in the past decade. Particularly with the digitalization of marketing channels, they…

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community on salesforce
17 February 2021

Cultivating Engagement Within Your Community on Salesforce

We have mentioned the significance of Salesforce in the management of your customer relations. Building loyalty over Salesforce is easy…

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digital engagement on salesforce
10 February 2021

How Can You Build Digital Engagement on Salesforce?

As we move from more traditional sales and customer success methods to more technological ones, we adapt to something new…

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