Post-Covid Loyalty Concepts
16 December 2020

Post-Covid Loyalty Concepts

As we have briefly touched upon in our most recent post, COVID-19 has introduced some unprecedented challenges to businesses on…

Read Story
Top B2B Loyalty Trends for 2021
9 December 2020

Top B2B Loyalty Trends for 2021, from Apex Loyalty Lens

With the introduction of new technologies and channels, consumers can find what they are looking for effectively. This notion brought…

Read Story
How to Build Brand Awareness in B2B Marketing Strategy?
25 November 2020

How to Build Brand Awareness in B2B Marketing Strategy?

Being good is one thing, and being the best option in the market is another. Today, things that make a…

Read Story
How to Measure Customer Loyalty?
18 November 2020

Before You Start: How to Easily Measure Customer Loyalty?

It could be ironic that an emotion, loyalty, play a major role in the performance of a business, which is…

Read Story
What is Next For Customer Loyalty Programs?
12 November 2020

What is Next for Customer Loyalty Programs?

The modern consumer today seeks more than a product or service. In fact, they look for different types of bonds…

Read Story
Does Your Customer Loyalty Program Really Work?
5 November 2020

Does Your Customer Loyalty Program Really Work?

In a constant competition to retain new customers and to strengthen relationships with existing ones, there is an increasing interest…

Read Story
Before You Launch a B2B Loyalty Program
27 October 2020

Before You Launch a B2B Loyalty Program

A B2B loyalty program like Apex Loyalty is the result of years-long industry experience blended with a mindset focused on…

Read Story
Customer Retention vs Customer Loyalty
20 October 2020

Customer Retention vs Customer Loyalty

The very beginning of a customer's loyalty for a brand, you could think, happens through the first purchase. This might…

Read Story
B2B Loyalty Program for Retail Sector
13 October 2020

B2B Loyalty Program for Retail Sector

The retail industry has been long existing. The simplest transaction or exchange of goods could count as retail in the…

Read Story
How to Eork Your Loyalty Program During Covid-19
7 October 2020

How to Work Your Loyalty Program During Covid-19?

We are in times of uncertainty like we have never experienced before. The Covid-19 pandemic and the "new normal" as…

Read Story
Arrow-up