handling-changing-b2b-ecommerce-trends-through-b2b-loyalty
24 February 2021

Handling The Changing B2B eCommerce Trends Through B2B Loyalty

B2B marketers have been through some tremendous changes in the past decade. Particularly with the digitalization of marketing channels, they…

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community on salesforce
17 February 2021

Cultivating Engagement Within Your Community on Salesforce

We have mentioned the significance of Salesforce in the management of your customer relations. Building loyalty over Salesforce is easy…

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digital engagement on salesforce
10 February 2021

How Can You Build Digital Engagement on Salesforce?

As we move from more traditional sales and customer success methods to more technological ones, we adapt to something new…

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channel participation
3 February 2021

Accelerating Channel Participation with a B2B Rewards Program

As we have covered in many of our previous articles, a satisfactory rewards program gets you far. It is not…

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B2B eCommerce
27 January 2021

B2B Ecommerce Guide: Marketing Basics and Most Common Misconceptions

As technology comes up with new ways to amaze us, we ultimately adapt to new habits. They become indispensable parts…

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AI for B2B loyalty
20 January 2021

What AI Means for B2B Loyalty

Technological advancements have come a long way in the past ten years. Things that were a part of sci-fi movies…

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advocacy marketing for b2b
6 January 2021

Advocacy Marketing for B2B: Transform Customers into Brand Advocates

One crucial element to turn potential lookers into actual customers is the customer experience. Later on, this will act as…

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business continuity for B2B
23 December 2020

Ensuring Business Continuity for B2B eCommerce at Rough Times

As we have covered in our previous posts, 2020 has been quite a challenge for everyone. B2Bs suffered a great…

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Post-Covid Loyalty Concepts
16 December 2020

Post-Covid Loyalty Concepts

As we have briefly touched upon in our most recent post, COVID-19 has introduced some unprecedented challenges to businesses on…

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Top B2B Loyalty Trends for 2021
9 December 2020

Top B2B Loyalty Trends for 2021, from Apex Loyalty Lens

With the introduction of new technologies and channels, consumers can find what they are looking for effectively. This notion brought…

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