Customer Retention vs Customer Loyalty
The very beginning of a customer's loyalty for a brand, you could think, happens through the first purchase. This might…
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B2B Loyalty Program for Retail Sector
The retail industry has been long existing. The simplest transaction or exchange of goods could count as retail in the…
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How to Work Your Loyalty Program During Covid-19?
We are in times of uncertainty like we have never experienced before. The Covid-19 pandemic and the "new normal" as…
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7 Features of a Successful Reward Program in B2B Loyalty
A successful reward program is an integral part of a successful B2B channel. When we are talking about the benefits…
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Why is Brand Loyalty so Important in B2B Marketing?
Today the competition is increasingly fierce in service industries. Brands have long noticed the importance of creating a competitive advantage…
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5 Ways to Improve Channel Behaviors
Research on online marketing generally focuses on the behavior of general buyers. However, with the rapid growth of eCommerce and…
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Some Marketing Problems and Solutions in B2B
Most B2B companies deal with their channel relationship management with a different mindset than they'd do in the B2C sense.…
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What Should Not be Done About Customer Incentives?
Customer incentives are powerful tactics with planned purposes in numerous business fields. Incentive marketing is commonly defined as the use…
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Real-Time Interaction Management for Business
Today no business or industry can stay out of the “personalization” phenomenon and still thrive in solely conventional ways. Brands…
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How Can You Strengthen Your Dealer Channels?
A multi-channel embodies many conflicts, and the biggest impact is in the channel management area. In the B2B setting, the…
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