The very beginning of a customer's loyalty for a brand, you could think, happens through the first purchase. This might…
Read StoryThe retail industry has been long existing. The simplest transaction or exchange of goods could count as retail in the…
Read StoryWe are in times of uncertainty like we have never experienced before. The Covid-19 pandemic and the "new normal" as…
Read StoryA successful reward program is an integral part of a successful B2B channel. When we are talking about the benefits…
Read StoryToday the competition is increasingly fierce in service industries. Brands have long noticed the importance of creating a competitive advantage…
Read StoryResearch on online marketing generally focuses on the behavior of general buyers. However, with the rapid growth of eCommerce and…
Read StoryMost B2B companies deal with their channel relationship management with a different mindset than they'd do in the B2C sense.…
Read StoryCustomer incentives are powerful tactics with planned purposes in numerous business fields. Incentive marketing is commonly defined as the use…
Read StoryToday no business or industry can stay out of the “personalization” phenomenon and still thrive in solely conventional ways. Brands…
Read StoryA multi-channel embodies many conflicts, and the biggest impact is in the channel management area. In the B2B setting, the…
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