Why is Brand Loyalty so Important in B2B Marketing?
22 September 2020

Why is Brand Loyalty so Important in B2B Marketing?

Today the competition is increasingly fierce in service industries. Brands have long noticed the importance of creating a competitive advantage…

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5 Ways to Improve Channel Behaviors
11 September 2020

5 Ways to Improve Channel Behaviors

Research on online marketing generally focuses on the behavior of general buyers. However, with the rapid growth of eCommerce and…

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Marketing Problems and Solutions in B2B
4 September 2020

Some Marketing Problems and Solutions in B2B

Most B2B companies deal with their channel relationship management with a different mindset than they'd do in the B2C sense.…

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What Should Not be Done About Customer Incentives?
21 August 2020

What Should Not be Done About Customer Incentives?

Customer incentives are powerful tactics with planned purposes in numerous business fields. Incentive marketing is commonly defined as the use…

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Real-Time Interaction Management for Business
14 August 2020

Real-Time Interaction Management for Business

Today no business or industry can stay out of the “personalization” phenomenon and still thrive in solely conventional ways. Brands…

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How Can You Strengthen Your Dealer Channels?
12 August 2020

How Can You Strengthen Your Dealer Channels?

A multi-channel embodies many conflicts, and the biggest impact is in the channel management area. In the B2B setting, the…

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What Is B2B Omni-Channel Customer Loyalty?
7 August 2020

What Is B2B Omni-Channel Customer Loyalty?

Today’s business powered by SaaS prompted a revolution in B2B by integrating multiple channels, shifting multi channels to an omni-channel…

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How to Improve Customer Retention Strategy?
25 July 2020

How to Improve Customer Retention Strategy?

Loyalty is key for long-lasting B2B presence in a commerce habitat that is characterized by competition. Today there is consensus…

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Channel Management Software
17 July 2020

Channel Management Software

Direct selling has become a thing of the past. Today’s eCommerce heavily relies on multi-channels, meaning your brand face is…

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How Does Apex Loyalty Work for Sales Team?
14 July 2020

How Does Apex Loyalty Work for Sales Team?

In the highly competitive B2B landscape, loyalty endeavors pay off in numerous ways. Building loyalty requires investments in marketing automation…

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