Why is Brand Loyalty so Important in B2B Marketing?
Today the competition is increasingly fierce in service industries. Brands have long noticed the importance of creating a competitive advantage…
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5 Ways to Improve Channel Behaviors
Research on online marketing generally focuses on the behavior of general buyers. However, with the rapid growth of eCommerce and…
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Some Marketing Problems and Solutions in B2B
Most B2B companies deal with their channel relationship management with a different mindset than they'd do in the B2C sense.…
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What Should Not be Done About Customer Incentives?
Customer incentives are powerful tactics with planned purposes in numerous business fields. Incentive marketing is commonly defined as the use…
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Real-Time Interaction Management for Business
Today no business or industry can stay out of the “personalization” phenomenon and still thrive in solely conventional ways. Brands…
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How Can You Strengthen Your Dealer Channels?
A multi-channel embodies many conflicts, and the biggest impact is in the channel management area. In the B2B setting, the…
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What Is B2B Omni-Channel Customer Loyalty?
Today’s business powered by SaaS prompted a revolution in B2B by integrating multiple channels, shifting multi channels to an omni-channel…
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How to Improve Customer Retention Strategy?
Loyalty is key for long-lasting B2B presence in a commerce habitat that is characterized by competition. Today there is consensus…
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Channel Management Software
Direct selling has become a thing of the past. Today’s eCommerce heavily relies on multi-channels, meaning your brand face is…
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How Does Apex Loyalty Work for Sales Team?
In the highly competitive B2B landscape, loyalty endeavors pay off in numerous ways. Building loyalty requires investments in marketing automation…
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