Marketing Problems and Solutions in B2B
4 September 2020

Some Marketing Problems and Solutions in B2B

Most B2B companies deal with their channel relationship management with a different mindset than they'd do in the B2C sense.…

Read Story
What Should Not be Done About Customer Incentives?
21 August 2020

What Should Not be Done About Customer Incentives?

Customer incentives are powerful tactics with planned purposes in numerous business fields. Incentive marketing is commonly defined as the use…

Read Story
Real-Time Interaction Management for Business
14 August 2020

Real-Time Interaction Management for Business

Today no business or industry can stay out of the “personalization” phenomenon and still thrive in solely conventional ways. Brands…

Read Story
How Can You Strengthen Your Dealer Channels?
12 August 2020

How Can You Strengthen Your Dealer Channels?

A multi-channel embodies many conflicts, and the biggest impact is in the channel management area. In the B2B setting, the…

Read Story
What Is B2B Omni-Channel Customer Loyalty?
7 August 2020

What Is B2B Omni-Channel Customer Loyalty?

Today’s business powered by SaaS prompted a revolution in B2B by integrating multiple channels, shifting multi channels to an omni-channel…

Read Story
How to Improve Customer Retention Strategy?
25 July 2020

How to Improve Customer Retention Strategy?

Loyalty is key for long-lasting B2B presence in a commerce habitat that is characterized by competition. Today there is consensus…

Read Story
Channel Management Software
17 July 2020

Channel Management Software

Direct selling has become a thing of the past. Today’s eCommerce heavily relies on multi-channels, meaning your brand face is…

Read Story
How Does Apex Loyalty Work for Sales Team?
14 July 2020

How Does Apex Loyalty Work for Sales Team?

In the highly competitive B2B landscape, loyalty endeavors pay off in numerous ways. Building loyalty requires investments in marketing automation…

Read Story
What Is B2B Marketing Automation?
3 July 2020

What Is B2B Marketing Automation?

The link between sales and marketing and how they cooperate has always been a challenge in the B2B landscape. Conventional…

Read Story
Content Consumption Rate in Loyalty
22 June 2020

Content Consumption Rate in Loyalty

In today’s competitive commerce climate, buying experience – real-world or virtual – outweighs the purchased product itself. As long as…

Read Story
Arrow-up