We have mentioned the significance of Salesforce in the management of your customer relations. Building loyalty over Salesforce is easy and saves you and your sales team a lot of time and money. In this article, we’ll further explore the place of Salesforce in your loyalty marketing strategy. Let’s see ways to cultivating engagement within your community on Salesforce.
Building Community on Salesforce as a tool of engagement
It doesn’t matter if you are a big B2B or a smaller one that needs to improve the customer experience you provide. Whatever the case may be, you will find Salesforce customer communities to be a great help in your goal.
As Salesforce is built around the idea of reaching out to businesses of various proportions, you will find communities on Salesforce very helpful.
Business now revolves around the ability to engage and cooperate. In order for a business to strive, it needs to communicate with clients, employees, and customers alike. However, customers are mostly left out of the scenario.
You might have all the tools you need to manage communications for internal business. But do you have the same system for your customers? You can improve your engagement over Salesforce communities quite quickly and easily.
Community on Salesforce
Cultivating engagement within your community on Salesforce is a method that ultimately enables you to interact and share information with customers. You can create several communities on Salesforce to provide relevant support to each category. This is both easy to manage and is a sure way to generate engagement.
Community on Salesforce aims to fulfill all the needs your customers might have. Using communities as a tool, customers engage with your B2B and have access to necessary information. Let’s take a look at the kind of services you can provide to your community on Salesforce and increase B2B loyalty.
Information sharing and improved customer experience
Through community on Salesforce, customers can get all the information they need about your business. Communities generate data for you so that you can provide information to the right customers at the right time.
The use of community on Salesforce also improves the customer service you provide. Once your customers find whatever they need, and have exclusive access to your brand, customer engagement is cultivated. You could use this to reward your customers for their loyalty, offer them badges or other gifts. Customers will also be able to collaborate with the community on Salesforce.
So with this, you are sure to boost your business and get ahead of your competition. In addition to this, your customers will get VIP treatment, which will increase engagement.
How to plan community engagement
Community engagement works if you manage to do segmentation right. There is no one solution that fits all customers. Remember that, and you will be able to provide the right service to people who need it at the right time. In order to do that you need to assess your brand and customer needs as well. You can collect feedback from your customers or send out surveys to show how much you care.
Community on Salesforce works with different types of portals. While strategizing your community engagement, you can keep an eye on these. For instance, an account is a portal where you can update relevant information, and manage cases. Customers can also opt to get self-service where they have access to answers to questions they have in mind.
Community on Salesforce also offers the opportunity to integrate data from third parties and legal sources. This helps you to mine data, and get leads, opportunities, and promotions. It is also very precious for your business because it will elevate your customer experience and make it more personal.
Be accessible for your customers
Community on Salesforce helps you gather data such as information from discussions or files or other sorts of communication. This is not only helpful for you to organize and coordinate customer needs. It also helps you to see customer opportunities, and prepare campaigns or generate topics of interest for them. Since communities are optimized for mobile use, anyone in the equation, from employees to customers, can access it easily. This is being accessible for your community at all times. This is also showing that you are listening.
So what does this really mean for your B2B at the end of the day? Studies show that a personalized customer experience is very important in increasing loyalty. When the customer experience you provide is targeted, the engagement ultimately increases.
If you need further information as to how to find the right solution for your company, and how to cultivate engagement on Salesforce, Apex can help you. Apex Loyalty helps you transform your business as a Salesforce loyalty solution, cultivate engagement and loyalty, and drive sales to your brand.
Always remember the importance of communication, collaboration, and how you can utilize these to drive loyalty in communities on Salesforce.
You can read our previous post on https://www.apexloyalty.com/how-can-you-build-digital-engagement-on-salesforce/