goods-related b2b vs service-related b2b
14 April 2021

Goods-Related B2B vs Service-Related B2B

In each of our articles, we aim to propose how vast an ocean B2B marketing is. There are so many…

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business buyer behaviour
7 April 2021

Business Buyer Behaviour – Types, Decision Process, Influencing Factors

When mapping out their marketing strategy, B2B takes various elements into account. Without a doubt, business buyer behaviour is one…

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Account-Based Marketing for B2B
24 March 2021

Account-Based Marketing for B2B: What is it and is it right for your B2B?

The game of sales is trickier than it has ever been. Particularly after COVID-19 hit the world in 2020, B2B…

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customer loyalty marketing
17 March 2021

Choosing the Right Building Blocks for Your Customer Loyalty Marketing

Customer loyalty marketing is one of the pillars of marketing strategies for B2Bs. Any B2B that is in the market…

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3 March 2021

What does Salesforce offer for B2B eCommerce in times of Covid?

The appearance and the rapid spread of COVID-19 caused marketers all around the world to suffer greatly. Without a doubt,…

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24 February 2021

Handling The Changing B2B eCommerce Trends Through B2B Loyalty

B2B marketers have been through some tremendous changes in the past decade. Particularly with the digitalization of marketing channels, they…

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community on salesforce
17 February 2021

Cultivating Engagement Within Your Community on Salesforce

We have mentioned the significance of Salesforce in the management of your customer relations. Building loyalty over Salesforce is easy…

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channel participation
3 February 2021

Accelerating Channel Participation with a B2B Rewards Program

As we have covered in many of our previous articles, a satisfactory rewards program gets you far. It is not…

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B2B eCommerce
27 January 2021

B2B Ecommerce Guide: Marketing Basics and Most Common Misconceptions

As technology comes up with new ways to amaze us, we ultimately adapt to new habits. They become indispensable parts…

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AI for B2B loyalty
20 January 2021

What AI Means for B2B Loyalty

Technological advancements have come a long way in the past ten years. Things that were a part of sci-fi movies…

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