What Should Not be Done About Customer Incentives?
21 August 2020

What Should Not be Done About Customer Incentives?

Customer incentives are powerful tactics with planned purposes in numerous business fields. Incentive marketing is commonly defined as the use…

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Real-Time Interaction Management for Business
14 August 2020

Real-Time Interaction Management for Business

Today no business or industry can stay out of the “personalization” phenomenon and still thrive in solely conventional ways. Brands…

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How Can You Strengthen Your Dealer Channels?
12 August 2020

How Can You Strengthen Your Dealer Channels?

A multi-channel embodies many conflicts, and the biggest impact is in the channel management area. In the B2B setting, the…

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What Is B2B Omni-Channel Customer Loyalty?
7 August 2020

What Is B2B Omni-Channel Customer Loyalty?

Today’s business powered by SaaS prompted a revolution in B2B by integrating multiple channels, shifting multi channels to an omni-channel…

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Channel Management Software
17 July 2020

Channel Management Software

Direct selling has become a thing of the past. Today’s eCommerce heavily relies on multi-channels, meaning your brand face is…

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How Does Apex Loyalty Work for Sales Team?
14 July 2020

How Does Apex Loyalty Work for Sales Team?

In the highly competitive B2B landscape, loyalty endeavors pay off in numerous ways. Building loyalty requires investments in marketing automation…

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What Is B2B Marketing Automation?
3 July 2020

What Is B2B Marketing Automation?

The link between sales and marketing and how they cooperate has always been a challenge in the B2B landscape. Conventional…

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B2B Engagement Metrics
29 May 2020

B2B Engagement Metrics

It’s been considerably long since we left our traditional workspaces behind. Digital transformation in business is not a one-time thing,…

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What Is B2B Ecommerce?
29 May 2020

B2B Ecommerce Transition: A Review on the Transition from Commerce to eCommerce

The digital transformation brought about a breakthrough that influenced today’s businesses in all aspects. “Commerce” evolved to “eCommerce”, which entailed…

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Best B2B Engagement Ideas
25 May 2020

Best B2B Engagement Ideas

As the groundbreaking impact of digital channels gradually sinks in, we, as the other edge of channels, are no longer…

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