The appearance and the rapid spread of COVID-19 caused marketers all around the world to suffer greatly. Without a doubt, it affected B2Bs gravely as well. A great number of businesses halted production or could no longer serve, so they closed down. Overall, surviving the pandemic has been quite a challenge for businesses worldwide.
Amidst this chaos, B2Bs relied on loyalty strategies and B2B loyalty programs to continue their existence. The solution to not only surviving the pandemic but also standing out to gather brand advocates laid in loyalty as well. The majority of the B2Bs made use of CRM technologies such as Salesforce in these rough times. But what does Salesforce offer for B2B eCommerce in times of Covid? What makes it special? In this article, we’ll talk about Salesforce for B2B eCommerce. during Covid.
What does it offer?
Salesforce aims to offer solutions in all aspects of business and has a myriad of products to accommodate this purpose. The strongest aspect of Salesforce is that it is functioning on a cloud base. This enables B2Bs to merge and work on their products simultaneously. Salesforce for B2B eCommerce is, therefore, great support. With Salesforce, eCommerce is made easier on the cloud.
Salesforce is your own tailored platform, so you can manage your business based on your specific needs. This is a very important aspect of managing your business online. With custom management and service options, B2Bs step up their eCommerce game smartly.
Smart products save you time
Salesforce covers all aspects of your business. With this thorough approach, Salesforce helps businesses worldwide manage their businesses and customer communication through the end. It oversees B2B lead generation after a sale and makes use of such data to help you manage future activity.
Users can use a detailed account and contact management to get a full 360-degree view of their customers and make informed sales decisions based on contact and purchasing history, notes and documentation exchanged internally with other team members, and social media insights.
Salesforce’s Einstein AI module will track a lead’s origin, rate it, and use that information to assess which goods and services are the best match. Furthermore, Einstein will assess the best time to contact new and repeat clients, ensuring that consumers are never cold-called.
Data visualization made easy
With a sophisticated dashboard that allows users to build personalized sales forecasting reports as well as monitor the success of the entire team, sales data visualization has never been easier.
Salesforce’s mobile application, which you can access via smartphone or tablet, is also part of Sales Cloud. Even when you’re on the go, you can easily record, visualize, and use sales data.
Deploying Salesforce for B2B eCommerce during covid
Since Salesforce is a platform that is essentially geared towards conversion, your business will grow thanks to increased sales. And what do businesses crave for during the pandemic? Obviously, more sales. In that respect, Salesforce for B2B eCommerce during Covid is a major help. You can always get more out of your business thanks to Salesforce eCommerce strategies. Your visibility among your competition will sky-rocket evidently.
Customer satisfaction is also key, and Salesforce helps with this by delivering excellent customer support solutions. The focus is always on providing customers with the quickest and most efficient solution possible, preferably through self-service portals. For a repeat company, a good customer service experience is crucial.
Improve your processes, get the best out of your eCommerce presence
Salesforce is also highly useful for increasing efficiency because it streamlines business processes. Instead of recruiting additional employees to prop up the back end, this allows workers to spend more time on their job position rather than data administration or research. You may invest resources more in sales staff or important people who can enrich the company.
It will use intelligent marketing to produce a higher number of sales leads, then handle and nurture those leads before the right time comes to approach the consumer. Salesforce will use the information from the sale to guide future marketing and sales activities — it’s a never-ending cycle of collecting and harnessing data to enhance future processes.
Salesforce for B2B eCommerce during Covid
As you can see above, the products and services of Salesforce are endless. You can always customize your experience and get the best out of it. This is even more important during Covid. The global pandemic has driven people to their homes, and eCommerce is more important than ever.
Even before the global pandemic, the purchasing experience was moved to the digital world almost completely. As a result, B2Bs need to manage their presence and customer experience smartly. Salesforce offers the best platform to help you do this in a custom fashion. With direct and smooth communication opportunities Salesforce offer, your B2B will have a better chance of standing out in the pandemic. Your business will keep growing, and not lose momentum like it would if you refused to use this technology. With the data Salesforce provides for you, your sales will be on-point and your B2B loyalty program intact. Salesforce for B2B eCommerce during Covid offers the most applicable solutions for your company.
Read our previous post from the Apex Loyalty blog on https://www.apexloyalty.com/handling-changing-b2b-ecommerce-trends-through-b2b-loyalty/