In the age of internet, social media is a powerful tool used by billions of individuals all around the globe. It does not matter where you are from or how old you are or why you use it in the first place; the numbers show that over the half of the world’s population uses social media today. From communication to entertainment to business, there is always something to do on the internet. On top of that, when we consider that it is also very accessible, we understand why billions of people use it.
Aside from individuals, brands and associations have also stepped up their game and started to use social media very actively. More and more brands are now wending social media’s way and creating funds for their newly formed social media management and social media marketing departments. And we cannot blame them, because in this day and age, there is no better way for your business to grow than using social media properly.
B2B and B2C marketing had also noticed the power of social media, and now the industry professionals and advisors are encouraging businesses to choose loyalty programs who use social media. But why is social media that’s important for your business? In this article, we will explain social media’s impact on your business and tell you the success stories of B2B loyalty programs who use social media.
Why is Social Media Important?
The use of social media is very important for a number of reasons. Essentially, it is important for your company’s growth. One prime example of that is small and independent businesses.
Especially during the COVID-19 pandemic, we have seen a great movement to support local, small businesses on social media where influencers and the social media platforms themselves have encouraged the users to support small businesses. This has resulted in the emergence of many small businesses whose first plan is to create a social media profile and generate a following, sometimes even before putting their product out to the public! While it is a risky move, there is a chance that it will eventually pay off. Why? Because at the end, social media is a great tool for marketing. It helps businesses reach out to thousands, if not millions of potential customers all around the globe.
This way, they generate loyal a following. And through the use of loyalty programs who use social media, they can also extract data on their customers and use this data to plan out their future marketing campaigns. What’s even more fascinating is that this is also a great chance for businesses to stay in touch with their existing pool of customers who use their products.
All of these factors when taken into action will not only contribute to your growth as a brand and business, but it will also create a pool of loyal customers. Speaking of loyalty, social media can also be used as a way to come up with creative reward systems. This is what we meant when we said experts are encouraging businesses to use loyalty programs who use social media.
Let’s go over some of the examples of incorporating social media usage into your loyalty programs.
The Starbucks Model
We all know and have been to Starbucks. Starbucks is a pioneer in its field. Out of all the roasteries and coffeehouses, Starbucks is one of the most preferred brands by customer feedback, and they have the numbers to back it up as well. But let’s take a deeper look.
There is no way of telling if Starbucks has the best coffee quality-wise. Sure, we all like to order seasonal drinks like the latte with the pumpkin spice, but does Starbucks really have one-of-a-kind coffee beans that you cannot find anywhere else? Probably not. So, what is the key to their success? Their loyalty campaigns. Starbucks is one of the most famous brands that use loyalty programs who use social media. Their loyalty systems are what keeps the customers coming.
For example, their official application has a famous rewards system where the users can keep track of the drinks they have bought where one drink equals one star. Once they reach 15 stars, they get a free tall drink of their choice from any Starbucks store. It is the reward systems like this that make loyalty programs who use social media very important, as they give a reason for customers to keep consuming the product.
For those who may not have heard of Ipsy: Ipsy is a subscription-based service that gives their users a supply of five makeup samples each month. Founded by a long-time social media user and influencer Michelle Phan, the service provides a personalized experience for all of its’ users. Ipsy also uses a similar rewards program, though it’s still a bit different. The type of loyalty programs who use social media that Ipsy prefers to implement in their business is the social media engagement tracking for their points system.
This creates a win-win situation for both the business and the customer. This way, they can generate a wider audience in their social media by directing their existing customers to their platforms and the customers get to gain points that they can spend on Ipsy’s service. It is a great example of how loyalty programs who use social media can make a huge difference for businesses.
In this article, we talked about social media’s impact on business and the success stories of businesses that prefer loyalty programs who use social media. If you want to know more, please visit https://www.apexloyalty.com/the-5-best-b2b-loyalty-program-rewards-that-work/